Editor's Note

Redefining Food Choices

Asia F&B market is rapidly growing due to factors such as improvement of disposable income, increased urbanization, and shift in consumers’ preferences. With growing economies throughout the region, the consumption of staple as well as novel food and beverages has increased. China, India, Indonesia, and other South East Asian countries are getting a new middle class that is moving up from staple and low range products. As one of the trends, it is possible to note the demand for healthy and environmentally friendly products. The consumers are moving towards organic, plant based and functional foods which can meet their nutritional and environmentally sustainable requirements. The increase in the e-commerce platforms and food delivery services especially due to the pandemic has also helped in the growth of the market as it provides many choices to the customers.