DECEMBERASIA BUSINESS OUTLOOK19His preference for results over procedures is helpful in ensuring that issues are dealt with in a timely manner. Being equally interested in the success of the business, he makes sure it meets its objectives. With keen focus and competition awareness, he captures opportunities, strengthening his market standing and preparing for future expansion. Memory & Detail Orientation He has an extraordinary memory and pays close attention to detail, which is why he can recall every detail, no matter how big or small, of the various companies, markets, brands, and business ventures within the group. He has a photographic memory and can remember every detail of the operations, which shows that he can integrate information and have a big-picture view of the organization. This sharp memory not only improves decision-making but also ensures that he is efficient and accurate in the management of different markets and industries, making him a great leader who is always focused on delivering quality results. Diverse Market Expansion Zaher's flexibility in the market can be attributed to his active involvement and quick thinking. His constant involvement in all matters enables him to make swift decisions without being bogged down by bureaucracy. His direct involvement in operational processes, from the warehouse to deliveries, reflects his passion strategically for the FMCG business but also for other business categories, such as disposable packaging, pet food products, QSR restaurants, facility management, and industrial catering. Through this, he is able to monitor his competitors and markets on a daily basis, thus giving him a competitive advantage in business. As for the future, Zaher intends to expand the investment in manufacturing operations and enter the European market. This proactive approach is indicative of his active leadership and willingness to seize opportunities as they emerge, thereby guaranteeing continued growth and market stability in the future. Future-focused Vision Zaher believes in being directly involved in the management of the business and encouraging commitment and enthusiasm. Through this, he makes sure that the business also gives results in accordance with the energy and effort he puts into it. Furthermore, the group is also increasing its participation in exhibitions, and more specifically in the manufacturing sector. The objective of increasing production is not only to satisfy local needs but also to expand into neighboring markets. This approach is in line with the notion that constant engagement and a well-defined plan are key to achieving business success consistently. Entrepreneurial Advice When it comes to helping new entrepreneurs succeed, Zaher shares wisdom based on his own experience. He stresses the importance of being fully committed to one's business activities, encouraging active engagement, commitment, and passion. This is where Zaher's wisdom comes into play as he emphasizes the need to lead with passion and only do what one is truly passionate about. In Lebanon and other countries in the Middle East & Arabian Gulf, with an eye on Europe, he emphasizes the importance of staying focused and involved in day-to-day management. Zaher's advice aligns with the notion that persistence and doggedness are hallmarks of entrepreneurship. Zaher believes in being directly involved in the management of the business & encouraging commitment & enthusiasm
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