DECEMBERASIA BUSINESS OUTLOOK19In today's times where all people care is about good looks and hygiene, personal and beauty care industry is trending on top. Owing to the increasing awareness amidst the demography across the world for personal hygiene and care, the demand for personal care brands has dramatically risen in the market today. According to Inkwood Research, the Asia-Pacific beauty and personal care market is projected to reach a revenue of $275.02 billion by 2030, registering a CAGR of 3.19 percent during the forecast period, 2022-2030. This growth is attributed to the rising number of upgraded products that offer enhanced efficacy, the thriving retail sector, and the consistent investments by international market players in the sector. However, in recent past few years, COVID-19 pandemic had influenced the Asian consumers' spending habits and purchase decisions, leading to a slight decline in the market growth, due to various governments imposing multiple hygiene measures to reduce the COVID-19 effects.The specialized channels of distribution such as drugstores/para pharmacies, chemists/pharmacies, supermarkets, e-Commerce, hypermarkets, beauty specialists, and more respective of the various personal care product types, are dynamically contributing to its rapid expansion. As China is supplemented by a huge number of upgraded product offerings and technological innovations and invested in by dominated by multinationals with robust and continuously developing product lines and known brand identities, the Singapore market is launching products with claims like `detox,' `restoring,' `natural', and more, promoting probiotics trend, and witnessing the rise of local, independent fragrance and skin care brands. There are multiple Personal Care Brands providing for the demography needs across the region today with their quality personal care products. However, choosing the best ones always turns challenging.Asia Business Outlook in this issue presents a list of `Top 10 Personal Care Brands from Asia­ 2022' who have leveraged their extensive industry expertise and experience in leveraging efficient HR consultancy services to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable services.2022TOP 10 PERSONAL CAREBRANDS FROM ASIA
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