SEPTEMBERASIA BUSINESS OUTLOOK9SAMSUNG TO INTEGRATE AI IN 90% OF OPERATIONS BY 2030NEWSROOMSamsung Electronics has unveiled ambitious plans to expand artificial intelligence (AI) across nearly all areas of its business by 2030.Speaking at a press conference during IFA 2025 in Berlin, Roh Tae-moon, acting head of the Device Experience (DX) division, said the company aims to apply AI in over 90 percent of its workflows. Importantly, he emphasized that AI will serve as a support tool for employees, enhancing productivity and efficiency, rather than replacing the human workforce. The DX division, which oversees Samsung's vast portfolio including TVs, refrigerators, washers, and other home appliances, will be central to this AI expansion.Samsung intends to introduce more personalized AI functions across home electronics, taking user experience beyond current smart features. These advancements are expected to allow devices to learn user habits, preferences, and routines, thereby offering tailored assistance.Roh also revealed that Samsung plans to embed AI capabilities into more than 400 million Galaxy devices by the end of 2025. This step underlines the company's vision of creating a seamlessly connected AI-powered ecosystem spanning smartphones, wearables, and home appliances.By integrating AI into both its internal processes and consumer products, Samsung is positioning itself at the forefront of global AI adoption in electronics. The strategy highlights the company's commitment to innovation, productivity, and user-centric experiences, reinforcing its role as a leader in the technology sector. Brinc, the Hong Kong­based global venture accelerator, has acquired OG Club, a decentralized autonomous organization (DAO) focused on Web3, and will rebrand its community as VentureVerse.The move is designed to strengthen Brinc's digital assets ecosystem and expand its footprint in Web3 entrepreneurship. OG Club brings a strong foundation with 25,000+ community members, 10,000+ wallet holders, partnerships with over 100 Web3 companies, and a track record of organizing more than 300 Web3 events across 10 countries.By integrating this community with Brinc's accelerator network, VentureVerse will provide AI-driven tools and blockchain-powered features to support founders, mentors, and investors.The acquisition highlights how Web3 companies increasingly prioritize active communities and partnerships over purely technical infrastructure. With the rebrand, Brinc essentially acquires a ready-made distribution channel that would take years to build organically.A key feature of VentureVerse will be its planned utility token (VXV), designed to function as operational infrastructure for rewards, governance, and payments--moving beyond tokens as fundraising mechanisms. This approach reflects broader Web3 trends where tokenized economies empower stakeholders through participation, creating a "flywheel effect" of engagement.The move follows Brinc's $30 million Series B round led by Animoca Brands and builds on its history of accelerating 1,250+ startups with a combined market cap of $1.6 billion. With VentureVerse, Brinc aims to scale a next-generation, community-driven startup ecosystem aligned with Web3 principles. BRINC ACQUIRES OG CLUB, LAUNCHES WEB3 VENTUREVERSE· Samsung to use AI in 90 percent of operations by 2030· AI to be embedded in 400M Galaxy devices by end of 2025· Personalized AI features planned for TVs and home appliances· Brinc acquires OG Club DAO and rebrands it as VentureVerse· OG Club adds 25,000+ members, 10,000 wallets, and 300+ events· VentureVerse to launch VXV token powering rewards and governanceAI
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