DECEMBERASIA BUSINESS OUTLOOK8Persol Asia Pacific, a part of the Persol Group, announced that it acquired 100 percent of the shares of Singapore-based Helpster, which operates Workmate, an on-demand staffing platform.Workmate connects front-line workers in restaurants and call centers with companies in Thailand and Indonesia.According to the company, the acquisition will allow Workmate to accelerate its investment into technology and sales as well as speed up its launch to new markets.Takayuki Yamazaki, CEO of Persol Asia Pacific, said, "This acquisition represents significant expansion into the front-line staffing field, which is expected to grow in the APAC region in the future. We anticipate that Helpster's strength in HR technology will drive digital transformation in the temporary staffing businesses operated by the Persol Group".Yamazaki added that he believes the integration of Persol and Helpster will generate notable synergies. "We are ready to serve the transforming staffing services markets across Asia", Yamazaki said.Workmate was founded in 2016.Persol Asia Pacific is the Strategic Business Unit headquarters for Persol Holdings, managing its businesses in the region which includes Programmed in Australia and PersolKelly. NEWSROOMACCORDING TO THE COMPANY, THE ACQUISITION WILL ALLOW WORKMATE TO ACCELERATE ITS INVESTMENT INTO TECHNOLOGY AND SALES AS WELL AS SPEED UP ITS LAUNCH TO NEW MARKETSASIA PACIFIC PERSOLBUYS HELPSTER, THE OPERATOR OF WORKMATE
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