SEMTEMBERASIA BUSINESS OUTLOOK9NEWSROOMKraken has acquired the assets and technology of Capitalise.ai, a Tel Aviv-based company specializing in natural-language, no-code trading automation.Founded in 2015, Capitalise.ai enables traders to create and execute strategies across multiple asset classes--including equities, cryptocurrencies, FX, futures, and options--simply by typing commands in plain text. As part of the deal, Capitalise.ai's co-founders and core engineering team will join Kraken Pro, with integration of its technology expected later in 2025. This move strengthens Kraken's position as it expands beyond being a traditional crypto exchange into a comprehensive multi-asset financial services provider.· Kraken acquires Capitalise.ai's tech and team for Kraken Pro· No-code platform enables retail traders to build algorithmic strategies· Acquisition strengthens Kraken's multi-asset financial services pushThe acquisition follows Kraken's $1.5 billion purchase of NinjaTrader, which merged crypto with U.S. futures trading and added two million traders to its ecosystem. This consolidation trend mirrors strategies by other leading exchanges, such as Binance's acquisition of WazirX to enter India's billion-user market.Capitalise.ai's technology underscores a broader industry shift: the democratization of algorithmic trading. Once reserved for hedge funds and high-frequency trading firms, algorithmic strategies are now becoming accessible to retail traders without coding skills or expensive infrastructure.This shift is supported by explosive market growth--the global algorithmic trading market, valued at $21.06 billion in 2024, is projected to reach $42.99 billion by 2030, growing at a 12.9 percent CAGR.By integrating AI automation, cross-asset trading, and regulatory compliance, exchanges like Kraken are moving away from competing solely on fees and instead building technology-driven ecosystems that empower both institutional and retail investors. J&L Entertainment, a leading digital agency in Southeast Asia, has reported unprecedented growth with its historic tie-up with top live-streaming site Tala TV. Having started off as an 150-host network in November 2024, it has grown into a network of over 7,000 creators, making J&L the top-performing agency on the platform month after month.Its growth was fueled by Tala TV's operational resources, recruitment tools, and training facilities, allowing J&L to generate fresh economic opportunities for digital creators throughout the Philippines and beyond."Our experience with Tala TV started when the platform was in its nascent stages. We didn't merely discover a business partner. We discovered a community who supported our growth." shared Queen A, Founder and CEO of J&L Entertainment.· J&L Entertainment scales from 150 to 7,000 creators on Tala TV· Company is pursuing for dual growth push. Expanding nationwide in the Philippines and eyeing Southeast Asia· Founder Queen A credits live streaming for life-changing opportunitiesFor Queen A, the success story is deeply personal. "Live streaming changed my life. It gave me the financial freedom to open my own café, a dream I've always had. This isn't just about digital fame it's about building something real and lasting."J&L is now pursuing a dual growth strategy, strengthening its presence in the Philippines through new regional branches across Luzon, Visayas, and Mindanao, while also preparing for cross-border expansion in Southeast Asia."Live streaming is no longer just entertainment," Queen A noted. "It's commerce, connection, and culture. And we're proud to help build something that can change lives."As live streaming is fast professionalizing, the company dreams of a future where digital content creators are being viewed as real professionals creating Southeast Asia's cultural and economic ecosystem. KRAKEN ACQUIRES CAPITALISE.AI TO BOOST NO-CODE TRADINGJ&L ENTERTAINMENT EXPANDS ACROSS PHILIPPINES, EYES SOUTHEAST ASIA GROWTH
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