This Every Organization Must Take Care of During their Digital Transformation Journey

Voralak Tulaphorn, Chief Marketing Officer, The Mall Group

Voralak Tulaphorn is a seasoned industry professionals boasting of over three decades of experience across diverse business verticals. She has been associated with The Mall Group for over 11 years now, prior to that she has successfully handled key roles across companies such as CitiBank, Minor Group and Leo Burnett.

With digitization taking the world by storm, companies across all industries across the world are now embracing technologies and becoming a part of the digital ecosystem due to humongous number of opportunities that it offers to businesses. While this is a very positive development, it also brings along a host of unique challenges in terms of cybersecurity and data privacy. Cyber criminals are using a variety of ways and techniques to get access to customer data in recent times. As a result, we have made sure to have all the necessary cybersecurity measures in place such as strong internal & external firewalls, stringent data privacy rules and many others. In addition to PDPA regulations, we make sure to comply with all the regulatory frameworks and guidelines laid-out by the Thailand government and global standard.

Companies must tailor-make the training programs as per each department’s functional areas and not follow a one-size-fits-all approach to reap maximum benefits from their digital transformation

Common Challenges during Digital Transformation

The key challenge that organizations face during their digital transformation is faced in terms of the human resource aspect. This is because not all employees within an organization possess the knowledge pertaining to recent tech advancements and thus face difficulties in handling and operating new systems once the digital transformation comes into picture. Thus, it is very important for business leaders to make sure that they have all the necessary training programs and upskilling initiatives in place to ensure that employees across all departments have a clear understanding of the new technology, systems and applications that are being integrated within their existing infrastructure. Additionally, companies must tailor-made the training programs as per each department’s functional areas and not follow a one-size-fits-all approach. Only then can the organization reap maximum benefits from their digital transformation.

Technologies Driving Digital Transformation

With the entire global business ecosystem undergoing a thorough metamorphosis, many cutting-edge technologies are redefining the way businesses operate. Automation technologies such as AI/ML and robotics are enabling organizations to handle complex and critical tasks that traditionally require human intervention by leveraging data analytics-driven insights. Most of the systems and applications today are integrated with data analytics and AI, enabling companies to sift through vast amounts of data, make decisions, and also learn from experiences in near real-time. Some of a few other technologies that are playing a significant role in driving the digital revolution across the world are IoT, Blockchain, Cloud Computing, AR/VR, and more. These technologies will no doubt take digital transformation to the next level by introducing new ways of communication, collaboration and business operations.

"With the entire global business ecosystem undergoing a thorough metamorphosis, many cutting-edge technologies are redefining the way businesses operate"

Aligning Digital Transformation with Strategic Goals

Most of the organization that aspire undergoing a digital transformation tend to do so just because many other businesses too are doing it and do not have a clear understanding of what the use cases might be for them to embrace digital transformation. This most often results in either the digital transformation not delivering expected results, or even the company incurring losses in terms of both finance and other resources such as infrastructure, manpower and more. Thus, an organization must first identify the problems that it wants to solve or the areas where it wants to bring-in improvements. Additionally, another key aspect that companies must consider to embarking on their digital transformation journey is to understand the customer demands and pain points. Once the company has a clear picture regarding these two critical aspects, it can then proceed towards selecting the right technology solution to implement within its existing infrastructure. This way, businesses can make sure to keep their digital transformation efforts aligned with their overall organizational objectives.