Shoppers are more informed and sustainability conscious than ever, which means packaging decisions are being scrutinized not just for visual appeal or durability but for lifecycle impact. To cater to this awareness, the brand owners across the GCC expect their packaging solutions to go beyond laminated pouches or biodegradable wrappers.
They need compliant, cost-efficient, and sustainable packaging, one that aligns with their products, market, and environmental commitments. At the center of this evolution is Fagun Chhotai, Partner at Swiss Pac UAE, who sees packaging not as a container but as a communication tool, a performance system, and a sustainability pledge rolled into one.
Swiss Pac UAE operates with a simple premise, that every layer of packaging must serve a clear purpose, whether it’s extending shelf life, reducing material waste, or elevating a brand’s visibility on a competitive retail shelf. But simplicity here is underpinned by deep complexity in design, testing, sourcing, and collaboration. Material selection, for instance, is not just about barrier strength or sealing performance. For the company, it involves life cycle assessments, closed-loop sourcing strategies, and compatibility with local recycling infrastructures.
“We choose materials that offer barrier properties, sustainability, and durability, enhancing functionality and enabling creative designs”, says Fagun. “Biodegradable films or recyclable materials can appeal to environmentally conscious consumers”, he adds.
The company frequently works with recyclable or compostable substrates derived from plant-based inputs. The materials are chosen for their eco-credentials and ability to deliver consistency in printing, form, and function across high-speed production lines.
Regulatory Compliance Meets Brand Storytelling
Before a packaging solution goes live, it undergoes extensive prototyping and testing, ensuring that no packaging leaves the plant unless it passes stringent performance benchmarks. Collaboration is embedded at every stage, where clients, suppliers, and even endusers are involved in decision-making cycles.
This is especially critical in industries like specialty foods, where packaging must preserve aroma, moisture, and taste without adding logistical cost. For coffee and tea brands, Swiss Pac UAE has developed multi-layered formats that optimize barrier protection while still being recyclable, an outcome that is only possible through the convergence of market research, user feedback, and stakeholder co-creation.
Growth Fueled by Client-Centric Innovation
Identifying market opportunities is powered by trend analytics, competitive intelligence, and grassroots insights from the regions the company operates in. The company does not chase volume, it builds value through long-term relationships and consultative selling. By positioning itself as a strategic partner rather than a commodity vendor, Swiss Pac UAE provides clients access to a full suite of services, design advisory, supply chain integration, regulatory navigation, and marketing support.
Fagun emphasizes commitment to automation, where the company aims to integrate advanced technologies across production lines
Fagun nurtures his business development team with a clear mandate to stay informed, stay adaptable, and lead with value. His approach to leadership combines empowerment and accountability, where employees are encouraged to pilot new ideas, participate in ideation sessions, and contribute to client strategies beyond their roles. High performance is recognized, but more importantly, so is initiative, which is an ethos that has helped Swiss Pac UAE build a commercial culture that is agile, ambitious, and deeply aligned with client outcomes.
Sustainability with Operational Clarity
At Swiss Pac UAE, every design is viewed through a dual lens, namely how it performs for the client and how it affects the planet. The company has adopted circular thinking by optimizing packaging geometries to reduce raw material use and shipping volumes. Its closed-loop recycling initiatives and partnerships with suppliers who specialize in renewable materials ensure that environmental impact is considered across the value chain.
Fagun emphasizes commitment to automation, where the company aims to integrate advanced technologies across production lines. He also calls for geographic diversification, with a targeted focus on emerging markets where demand for flexible packaging continues to rise. Strengthening digital outreach and embracing e-Commerce platforms will further enable broader customer engagement and open up new sales channels in a digitally driven economy. In addition, the company can make informed decisions by harnessing data to decode market dynamics, customer behavior, and operational performance. Swiss Pac UAE is committed to developing robust contingency frameworks to safeguard continuity and minimize operational risks.
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