Recently, there has been a shift from traditional cutand- sew manufacturing to seamless and bonded garments, fueled by changing consumer lifestyles, where functionality and versatility dictate fashion trends. The demand for multi-purpose apparel, particularly athleisure and lifestyle-driven garments, has surged, prompting brands to prioritize fit, flexibility, and fabric technology.
While these shifts create opportunities for innovation, they also challenge legacy manufacturers that struggle to adapt to new technologies and sustainable production methods. With over three decades of experience in the apparel industry, Kushal Perera, Chairman and Managing Director of Global Intimates Group, has been at the forefront of shaping Sri Lanka’s intimate apparel sector.
Balancing multiple roles, including those of a business leader, peace ambassador, and Knight Commander of the SMO Order of Malta, Kushal has been instrumental in the global success of Global Intimates Group. Specializing in high-quality intimate and nightwear, the group has built a reputation for delivering fashion-forward, comfortable, and ethically produced garments. Combining cuttingedge technology with a deep understanding of design and production, it offers innovative solutions that meet the evolving demands of the lingerie and sleepwear industry. Perera attributes his success to his ability to delegate authority, allowing his team to manage operations effectively.
He believes that building a competent and independent workforce is key to sustainable business growth. By empowering employees to make decisions and take ownership of their roles, he creates the space necessary to focus on strategic initiatives and philanthropic efforts. “Team building, developing and supporting people, making sure that they also can achieve their dreams has been one of my key strengths, which has enabled me to redeem time”, says Perera.
Reducing Carbon Footprint
The apparel industry is a significant contributor to global carbon emissions, and Perera recognizes the importance of implementing sustainable practices. His approach focuses on three key areas, namely reducing travel, adopting renewable energy, and minimizing waste through responsible recycling. With technological advancements now enabling virtual interactions that were previously only possible in person, Global Intimates Group has successfully leveraged digital tools to reduce travel-related emissions while maintaining operational efficiency.
In addition, the group has implemented a largescale solar energy initiative across production units, utilizing the vast rooftop space available in manufacturing facilities. By equipping factory roofs with solar panels and utilizing net metering systems, it has significantly reduced reliance on grid electricity, aiming to achieve near-zero energy consumption from conventional sources. Furthermore, the company has integrated Six Sigma methodologies to optimize production processes, minimize errors, and reduce excess material usage.
Employees are encouraged to obtain Six Sigma certifications, reinforcing a culture of efficiency and sustainability. Also, textile waste is recycled wherever possible, with cotton being repurposed for various applications, while innovative solutions have been developed for recycling nylon and polyester into reusable yarn. Beyond these core initiatives, Perera actively supports environmental conservation efforts, including afforestation programs and the protection of endangered species.
Partnerships - A Key to Long-term Success
Perera emphasizes building long-term partnerships between manufacturers and brands for sustainable success. “As a manufacturer, possessing only part of the market intelligence is not sufficient. The other half comes from the buyer, who is directly connected to market trends and consumer demand”, says Perera. A transparent and collaborative relationship enables brands to share insights on emerging trends, consumer preferences, and demand patterns, while manufacturers contribute expertise in production efficiencies, design optimization, and waste reduction strategies. This synergy creates a balance between technological advancements and market dynamics, ensuring a seamless production process.
Perera emphasizes building long-term partnerships between manufacturers and brands for sustainable success
For those looking to enter the industry, he suggests gaining firsthand experience by working within an established organization. While investment opportunities exist, a strong understanding of industry intricacies is essential for long-term success. Despite its evolving nature, the garment industry remains resilient. While production hubs may shift across regions, the fundamental demand for clothing will persist, ensuring the industry’s relevance well into the future.
Navigating Global Compliance & Market Expansion
Operating across multiple international markets requires stringent adherence to regulatory norms. Perera underscores the importance of compliance as a cornerstone of sustainable growth.
By maintaining high standards in ethical sourcing, labor practices, and environmental regulations, Global Intimates Group ensures its operations align with global best practices. The company’s expansion strategy focuses on meeting consumer expectations without compromising on quality or compliance. Perera’s leadership ensures that his businesses remain agile, embracing market shifts while upholding ethical and regulatory commitments. As the apparel sector continues to evolve, his forward-thinking approach positions Global Intimates Group as one of the leaders in innovation and sustainable manufacturing.
Kushal Perera, Chairman & Managing Director, Global Intimates Group
Kushal Perera is an entrepreneur with over 30 years of experience scaling businesses into multi-million-dollar enterprises within the apparel export industry. As Executive Chairman of multiple ventures, including Digital365, Hands International Holdings, Triple Holdings, and Global Fashion Bay, he has led innovation in apparel manufacturing, digital transformation, and renewable energy. His expertise extends across diverse sectors such as real estate, commercial warehousing, insurance, wellness, tourism, and agro-based industries. Perera has spearheaded advancements in industrial seamless gloves manufacturing, ERP implementation, Six Sigma, and ISO 9001:2000 certification. Actively engaged in philanthropy, he serves as Vice President of PJFM Ministries Sri Lanka and sits on multiple charity boards.
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