As one of the most disruptive markets, Malaysian businesses today is at the cusp of evolving Asia as the world’s business hub. However, leaders must bring in the needed competency in spearheading one’s business with future-readiness. It takes strategic insight and technical knowledge to lead in this area since leaders need to create high-performance teams that can stay at par with a rapidly growing, diverse business ecosystem in Malaysia.
Steering Lava Protocols growth bandwagon, Managing Director Shubham Gupta has been a noteworthy figure in the Malaysian business landscape. Having started his career in sales, Gupta has been able to embody resilience, flexibility, and a belief in influencing others. Leading Lava Protocols as a respected consulting and system integration partner, Shubham brings a people-centered approach to leadership, focused on delivering meaningful outcomes for clients and building high performance teams, and fostering culture of both innovation and trust in the Malaysian competitive technological environment.
Purpose-Driven, People-Focused Leadership
The leadership style of Shubham Gupta has been carefully devised to catapult an organisation with Clarity, Collaboration and Purpose. He has also created an ecosystem that encompasses order and flexibility where sales and business development are approached through systems thinking. This guarantees efficient operation geared towards the provision of sustainable value. With the experience of being a sales professional in the past and a strategic leader of the future, Gupta has shown his commitment to establish trust, diversity, and alignment, particularly in the Malaysian market, which is highly diverse.
Some of the promoted leadership values by Shubham is to lay focus on a referral to a sense of purpose and a purposeful delivery in an orderly manner. He believes that organizations ought to become aligned to a shared purpose (why) and that individuals must understand their relevance in achieving client success and overall organization goals. Through open communication, mutual trust and examples, Gupta has established a culture of accountability, collaboration, silo busting, and creation of ownership positions within a team.
His mode of communication varies to ensure every member of the team feels valued and accommodative of different ideas and opinions. “Leadership isn’t about having all the answers, it’s about being willing to learn, adapt, and guide a team toward a shared vision”, highlights Shubham.
Journey to Leadership
The rise of Shubham to the position of a Managing Director of Lava Protocols is a symbol of resiliency, changeability, and goal-oriented management style. As an engineer, Gupta joined the sales team and due to his ability to solve problems through a structured process, he drove trust into his clients and provided custom solutions. The engineering background had given him an analytical mindset, which enabled him to view sales and business development as optimization processes, the seeds of his strategic vision.
One such turning point was when Gupta got transferred to Malaysia from India, where he had to deal with a new market. The change required cultural flexibility and strong knowledge in the local business environment that influenced his resilience and cross-functional prowess. Whether it was in sales or operations, he had learned to organize teams and execute value, with mentors who embraced calculated risks and advocated learning.
In 2023, following the acquisition of Lava Protocols by Nityo Infotech, Shubham was appointed as the Managing Director of Lava Protocols, marking a significant milestone his professional journey. Today, Shubham is transforming Lava Protocols into a client agile leader in the Salesforce ecosystem, by refined internal processes, encouraging cross functional cooperation and establishing ethic behind continuous improvement. The leadership of Shubham is characterized by clarity, consistency, and inclusivity that fosters collaborative culture among different teams based on essential trust and shared purpose.
Nevertheless, Shubham continues to have a very hands-on style in management which helped to achieve sustainable growth.
Leadership isn’t about having all the answers, it’s about being willing to learn, adapt, and guide a team toward a shared vision
Future Roadmap
Looking ahead, Shubham dreams of pushing the company over the edge in terms of radicalization over the next three to five years to make it one of the most successful companies in the field of Salesforce consulting in the region. He will center his plans on what is truly achievable by revolving around innovation, client orientation, and strong team culture.
Moreover, he aims to transform Lava Protocols as not only a technical implementer, but also strategic implementer in enabling businesses to explore the largely unexplored ecosystem of Salesforce so as to re-imagine experiences using consumer data and achieve data-driven outcomes. The next pillar of the vision of Shubham is to expand the foundation of Lava Protocols in the region and amplify its consulting practice. He plans to use the new technology, such as the Salesforce Agentforce agentic AI use, real-time analytics using Tableau, and enhanced data governance after Salesforce acquired Informatica.
He wants Lava Protocols to become a place where talent and innovation can prosper and where clients can seek the company in helping guide them through the process of digital transformation. By creating a culture of purpose, performance, and integrity, Gupta dreams to maintain a legacy that he could be remembered at all times by the employees who have viewed their Lava experience as a great learning and a great victory period.
Shubham Gupta, Managing Director, Lava Protocols
Shubham Gupta is the Managing Director of Lava Protocols Sdn Bhd with more than 10 years of experience in technology leadership and business development. He also has role in Nityo Infotech (Parent Company for Lava Protocols) as a senior leader and was a cross functional head in various levels of sales and recruitment. Shubham has a B.Tech in Electronics & Communication that makes him bring together engineering knowledge and strategic thinking to deliver digital transformation and customer success.
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