Ginglani Distillers Elevates 6.6 Cr In Pre-Series A Round

their core team and ramp up their marketing initiatives both in-retail and on social media.



Shivam Ginglani, the creator of the firm said, “When one thinks of whisky, the usual names that come to mind are Scotch, Bourbon or even Japanese. Considering Indians are actually the largest consumers of whisky in the world, it is surprising that there is no noteworthy Indian whisky category in India or globally. The only existing Indian group is IMFL (Indian Made Foreign Liquor) which is confusing and inaccurate to say the least. It is this gap and under-representation of Indian whiskies that led to the birth of our brand Black Bow."



The Delhi-based firm said the drink is crafted in Solan, Himachal Pradesh and is made with local water and five-year-old malts. The corporation also produces ‘Woodsmen’ whisky. They aim to close FY 2022 with a $3 million ARR and plan to enter Chandigarh and Mumbai markets soon.



According to ICRIER, India's whisky industry was $52.5 billion July 2021, and is conquered by age-old players launched in the early 1990s.



India is one of the fastest-growing alcoholic beverages markets globally, with an estimated market size of $52.5 billion in 2020 and the market is expected to grow at a CAGR of 6.8% between 2020 and 2023. According to the Ministry of Food Processing Industries, the production of alcoholic beverages in the country increased by about 23.8% during the period between 2015-16 and 2018-19.