HEC & JungKwanJang Form Global Health Partnership

 

HEC Group and JungKwanJang, Korea's premier red ginseng company, unveiled a strategic alliance to spearhead the worldwide evolution of high-end health products.

The partnership, incepted through a top-level delegation meeting, will combine HEC's technological prowess in ecological Cordyceps sinensis breeding with JungKwanJang's worldwide red ginseng leadership.

Representatives from the two sides laid out co-branded product plans, joint marketing, and expansion in China and overseas markets. The combination of "Red Ginseng + Cordyceps" is likely to take the advantages of modern technology and ancient tonics to more people all around the world.

Key Highlights:

• HEC Group partners with JungKwanJang to co-develop global health products
• Collaboration merges ecological Cordyceps with Korean red ginseng expertise
• HEC to expand “Cordyceps+” line, flagship Singapore store set for 2026

Tang Xinfa, HEC Group Director and General Manager, explained, "Through HEC Fresh Cordyceps and HEC Buji, it's always our goal to bring high-quality Cordyceps to the mass market. This collaboration enables us to join forces with JungKwanJang to further expand innovation, branding, and the development of global health."

JungKwanJang representatives underscored that they are concerned with collaborating with partners who represent quality, innovation, and cultural impact. "We see HEC Group as a world leader in ecological Cordyceps, with robust success in research, quality, and tonic culture. We can provide world-class health solutions together," a representative said.

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The collaboration follows up on HEC's RMB 4 billion investment in Cordyceps R&D since 2007 and creates a 400,000 m2 ecological base yielding more than 60 tons a year, the largest in the world.

In the future, HEC will further develop its "Cordyceps+" product line and set up a flagship store at Marina Bay Sands in Singapore in 2026, further consolidating its global expansion strategy.