Media Works & Versa Team Up for Digital Ad Push

Malaysian digital publishing network Media Works has formed a strategic alliance with Versa, a rapidly expanding fintech wealth management platform, to develop branded digital experiences and unlock emerging monetisation channels within Malaysia's digital ecosystem.

The partnership, which capitalizes on Versa's growing base of financially active users, will have Media Works execute targeted lead generation campaigns via Versa's in-app platform, fueled by functionality such as Versa Quests—playful challenges that engage users and drive partner-brand promotion.

“This strategic alliance with Media Works enables brands to reach Malaysia's young, dynamic audience in meaningful and measurable ways. Versa Quests demonstrates the strength of bridging ambitious consumers with the brands they dream about.” said Seth Tun Ismail, Business Development Lead, Versa.

Key highlights:

• Media Works and Versa have formed a strategic alliance to deliver branded digital experiences and unlock new monetisation channels in Malaysia's digital ecosystem
• The collaboration leverages Versa’s gamified feature, Versa Quests, to run lead generation campaigns targeting high-intent, financially active users with measurable brand engagement
• Versa, with over RM3 billion in deposits since 2021, joins forces with Media Works’ diverse media network—including Malay Mail and SoyaCincau—to drive performance-focused advertising at scale

Since it launched in 2021, Versa has enabled more than RM3 billion of deposits and was most recently included on Forbes Asia's "100 to Watch". This partnership enables the fintech to earn from its user base through organized, performance-based advertising solutions.

"Diversification has been at the heart of our strategy. With the partnership with Versa, we introduce another high-intent vertical that adds depth to the Media Works network and facilitates yield-driven solutions for clients." explained Nikkhil Taery, Media Works Chief Commercial Officer.

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Industry analysts regard the partnership as an example of fintech and digital media coming together to provide scalable, performance-focused advertising in Malaysia.

Media Works increasing stable of titles also encompasses Malay Mail, Cincai News, SoyaCincau, and others, reaching out through airports and out-of-home media through VGI Airports and Redberry Advertising.