Medulla Communications Expands into Singapore as APAC Hub

Medulla Communications Pvt. Ltd., the world's most awarded healthcare advertising agency, has announced its entry into Singapore as a strategic hub to address the Asia-Pacific (APAC) healthcare market. The entry sets the agency's vision to create a new super-specialist segment as Asia's first digital healthcare advertising agency.

Having 15 years of history in resolving healthcare dilemmas, Medulla is a recognized winner of global awards for creativity and marketing effectiveness, such as Cannes Lions and Effies. With a full range of healthcare marketing services ranging from brand strategy, "brand love" campaigns, and performance marketing to healthcare professional communications, CRM, patient support programs, and targeted digital campaigns, the agency helps clients across the world achieve healthcare goals and objectives.

Key Highlights:

• Medulla Communications opens Singapore hub to serve the Asia-Pacific healthcare market
• First digital healthcare advertising agency in Asia, leveraging 15 years of global award-winning expertise
• Led by Managing Partner Taffy Ledesma, with a client roster including Pfizer, Novartis, and Mylan

“We’ve spent 15 years understanding and addressing the world’s healthcare challenges, working with brands in APAC through our global team. With our proven healthcare communication capabilities, we’re well-positioned to create meaningful impact across the region,” said Praful Akali, Founder and Managing Director of Medulla Communications.

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Leading the APAC operations is Taffy Ledesma, elected Managing Partner, who has both client and agency leadership experience on a massive scale. Taffy has served clients such as Johnson & Johnson, Mead Johnson, and Unilever, and had led teams at DDB Indonesia and Hello Health Group.

"Having worked on both the agency and client sides of healthcare places me well to be a real partner to our clients, getting their products and services to the people they are designed to reach. My interest is in commercial effectiveness—and that's what real partnerships deliver," Ledesma said.

Medulla's list of clients features international healthcare giants Pfizer, Novartis, Ferring, Mylan, and Braintap. The Singapore office will amplify its commitment to providing innovative healthcare marketing solutions throughout APAC.