OnePlus has joined hands with Bhagwati Products Limited (BPL) to produce its high-end tablet line locally in India, the company's next big move in localisation.
The company confirmed that the OnePlus Pad 3 and OnePlus Pad Lite are being produced at BPL's Greater Noida facility now.
The partnership follows a previous partnership between OnePlus and Optiemus to manufacture IoT devices in India and falls under the Project Starlight initiative by the brand, which is meant to increase local manufacturing, sales, and services.
BPL, which specializes in the production of devices for the former Micromax brand, views the tie-up as an extension of its capabilities to new product segments. Vikas Jain, Co-Founder, Bhagwati Products Limited said, "We are thrilled to partner with OnePlus for its new line of tablets. With our fast-evolving manufacturing capabilities and expanding pool of specialists, we are happy to provide value and precision. This milestone not only signifies the inclusion of OnePlus as part of our customer base but also the arrival of a new form factor to our manufacturing capability."
Key Highlights:
"Partnership with BPL is a strategic landmark in our journey in India to enhance our manufacturing strength and extend our connected ecosystem. Localizing the production of tablets not only reaffirms our dedication to India, but also helps build significant value for our community of users. This collaboration embodies our vision to innovate in India, invest in India, and grow with India in the long-term." said Robin Liu, CEO, OnePlus India.
Also Read: India's Strategic Role in the Global Semiconductor Supply Chain
Industry experts perceive the deal as part of the rising trend of international electronics brands, increasing local production in India to leverage government incentives and consolidate market presence.
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