RIYAZ & Jin Jiang launch RJJ Hotels to expand in Southeast Asia

RIYAZ International Sdn. Bhd. and Jin Jiang Hotels China Region have launched formally RJJ Hotels Sdn. Bhd., a strategic alliance for the growth of cross-border hospitality throughout Southeast Asia and the wider Asia-Pacific region.

During a ceremony organized at the Malaysia International Trade and Exhibition Centre (MITEC), over 400 industry players witnessed the signing of a number of landmark agreements: a Management License Agreement between RJJ Hotels and Jin Jiang Hotels China Region, joint venture with Permodalan Satok Berhad for the Metropolo Jinjiang Hotels Sarawak project, and 11 hotel management agreements and MOUs throughout Malaysia.

Key Highlights:

• RIYAZ International and Jin Jiang Hotels launch RJJ Hotels Sdn. Bhd. to spearhead cross-border hospitality growth across Southeast Asia and Asia-Pacific
• Over 400 industry leaders witnessed key agreements, including a Management License pact, a JV for Metropolo Jinjiang Hotels Sarawak, and 11 hotel MOUs in Malaysia
• Leaders said the venture reflects strong investor confidence in Malaysia, positioning the country as a hub for regional tourism and hospitality

YBhg Dato' Hairil Yahri Yaacob, Malaysia's Ministry of Investment, Trade and Industry Secretary-General, explained that the alliance symbolizes deep investor confidence. He further stated, "Ultimately, the value will be measured not just by rooms opened, but by the quality of opportunities it creates for Malaysians."

Dato' Sri Shaheen, RIYAZ International and RJJ Hotels Group Managing Director, added, "RJJ Hotels is not just a launch, it is Malaysia's opportunity to drive a new cross-border hospitality narrative. With local might from RIYAZ and global reach from Jin Jiang, we are forging growth that positions Malaysia in the heart of Southeast Asia's tourism narrative."

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Zhou Wei, Jin Jiang International Vice-President, emphasized, "Southeast Asia is at the core of our growth strategy, and Malaysia's resilience makes it the natural choice. Collaborating with RIYAZ provides the local understanding to channel global resources into the market and deliver hospitality that generates long-term value."

RIYAZ International was established in 2008 and is well-recognized for award-winning brands including The RIYAZ, Dash, The Pure, and AQVA. Jin Jiang Hotels China Region manages more than 17,000 hotels and 1.6 million rooms in 55 countries, ranging from premium to economy.