Youdha launches EPOD, Targets Rs. 1,000 Crore Revenue by 2030 with Strategic Entry into L5 EV Segment

By: Asia Business Outlook Team | Friday, 18 July 2025

Electric vehicle manufacturer Youdha, operating in synergy with Lohia Auto, has announced its entry into the fast-growing L5 electric passenger three-wheeler category with the launch of its first flagship product, the Youdha EPOD. With this move, the company aims to establish itself as a future-ready brand in India’s electric mobility landscape, while targeting a revenue milestone of Rs.1,000 crore by the end of this decade.

The L5 segment, which includes road-compliant electric three-wheelers designed for commercial use, is witnessing rapid adoption across the country. Factors such as rising fuel prices, increased demand for last-mile delivery, and enabling EV policies have accelerated growth in this segment. With the EPOD, Youdha is offering a solution tailored to the mobility needs of India’s evolving urban and semi-urban markets.

The newly launched EPOD runs on a 6-kilowatt motor 50 Nm torque and is powered by an 11.8 kilowatt-hour lithium-ion LFP battery. The company claims the vehicle offers a certified range of 227 kilometers on a single charge and comes with dual driving modes—City and Boost—making it suitable for varied driving conditions. Designed specifically for Indian road infrastructure, the EPOD also features a 300 mm water-wading capacity, which adds to its suitability for all-weather operations. The company said the vehicle was developed to meet the expectations of self-employed drivers who seek a combination of performance, durability, and low maintenance costs without compromising on comfort or visual appeal.

The EPOD is being manufactured at Youdha’s production facility in Kashipur, Uttarakhand. The facility, with an installed annual capacity of 1,00,000 units, is equipped with automated assembly lines, end-of-line testing stations, and robust quality control systems. The initial product rollout is focused on Uttar Pradesh, Bihar, and Assam—states identified for their high density of three-wheeler usage and increasing acceptance of electric mobility. A phased national expansion is planned in the coming quarters.

Ayush Lohia, Chief Executive Officer of Youdha, said the EPOD represents a larger vision of economic empowerment through sustainable transportation. “We’re not just offering a vehicle—we’re offering economic empowerment,” he said. “With Youdha EPOD, we’ve blended robust performance with aspirational identity, keeping the Indian driver’s needs at the center.”

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Youdha, though a newly launched brand, is built on the foundation of deep industry experience through its alignment with Lohia, one of India’s earliest electric vehicle manufacturers. Rather than replacing its legacy brand, the company said the introduction of Youdha reflects a strategic repositioning—moving from an early e-rickshaw-focused business to a modern, mass-market electric mobility platform with scale, identity, and a consumer-first approach.

The name Youdha is inspired by the Sanskrit word “Yodha,” meaning warrior, and is intended to reflect the strength, determination, and resilience of India’s working class—especially the drivers and mobility entrepreneurs who form the backbone of India’s transportation ecosystem. The brand’s tagline, “Chalao Shaan Se, Kamao Aan Se,” is meant to project both pride in ownership and dignity in earning.

The company’s design philosophy also plays a key role in its brand identity. The Youdha logo is shaped like a warrior’s shield, with a bold “Y” at the center—symbolizing the individual at the heart of the mobility journey. The company’s communications emphasize aspiration, portraying electric three-wheelers not as fallback options but as forward-looking choices for a new generation of drivers.

Looking ahead, Youdha is preparing to expand its product line beyond the EPOD. The company plans to introduce additional electric models, including cargo variants, while also investing in scaling its manufacturing infrastructure and building a robust retail and service network across the country. By 2030, it aims to become a Rs. 1,000 crore brand, serving both passenger and goods transport needs through electric mobility solutions.

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Youdha’s positioning is based on a dual promise—economic value through reliable and efficient EVs, and emotional relevance through aspirational branding. With its operational backbone, market insight, and commitment to Bharat’s next-generation drivers, the company is setting its sights on becoming a leading name in India's commercial EV transformation.

Source : Press Release