10 Women in Leadership Reshaping Asian Markets Right Now

Anshita Mehrotra – India

Designation: Founder

Company Name: Fix My Curls

Anshita Mehrotra launched Fix My Curls in 2019, inspired by the need for quality, affordable curl-centric haircare solutions in India. Drawing from her journalism degree at Penn State and firsthand knowledge of the industry from her family's skincare business, she developed an inclusive, science-based curl haircare brand. Since starting, Anshita has fostered an engaged community of curl supporters and grown Fix My Curls' sales from Rs. 1.2 crore in year one to Rs. 25 crore in FY24, and also expanded its business into Europe and the Middle Eastern regions internationally.

Anshita's leadership made her an attractive proposition to new investors, she secured competitive seed funding from recognizable investors like Amazon Smbhav, India Quotient, and DSG Consumer Partners, who valued her obsessive focus on products, the dollar efficiency of their business, and the impact of their mission.

Lubna Bizrah - United Arab Emirates

Designation: Director

Company Name: Bizrahmed Group

Lubna Bizrah, Director at Bizrahmed, has developed a robust cosmetic surgery and hair transplant chain in the UK, Saudi Arabia, and UAE, evidencing both her visionary business thinking and cross-border experience. Beginning with one doctor and three nurses, she expanded the hair transplant department to include several surgeons and technicians, supporting five successful transplant cases daily. Lubna is known for her emotional intelligence and tenacity, and develops a culture that is empowering and innovative.

She develops her nursing capabilities through a structured programme and encourages a loyalty-forming, high-performing team. Her consistent focus on client service, along with her relentless attention to detail with care - even to ambience, scent, and patient experience, has established Bizrahmed as a market leader in the GCC cosmetic industry.