Editor's Note

Data is Powerful, More than Ever

Customers often rejoice in their good fortune when they encounter an advertisement for a product that seems to be a perfect fit for them, but this circumstance probably wasn't (and shouldn't have been) the consequence of chance. Strategic market research is used by businesses to make these scenarios plausible. When a company has meaningful information about its target market, it can create goods and plan marketing campaigns that appeal directly to customers. However, the benefits don't stop there. You may use the data gathered from market research in a variety of ways to...  >>More