Today, the global financial consulting and accounting industry is at the cusp of a paradigm shift. Be it in terms of globalization, digital transformation, or if we look at the evolving regulatory frameworks. And as businesses expand across borders, there is a burgeoning demand for advisory firms that offer a perfect combination of local expertise with international insight, ensuring compliance, transparency, and strategic financial planning.
Furthermore, SMEs, in particular, are seeking accessible yet high-quality consulting solutions to strengthen their financial credibility and secure growth capital. So, there is a dire need of those capable of turning accounting from a compliance necessity into a strategic advantage.
This is where Aura Finance comes to fore, established over four decades ago by Aseem and Aakash Aggarwal’s father in Ludhiana, Punjab. What began as his vision to create a trusted financial advisory firm has today grown into a legacy that both Aakash and Aseem, are proud to carry forward. This business is truly in brothers’ DNA and it’s what they have known all their lives. The firm has also been honored with national and international awards for excellence in financial consulting and has supported major client projects involving investments, IPOs, and large-scale financing, underscoring its trusted reputation in the industry.
Over the years, the firm has expanded its footprint across India, with offices in major metros including Kolkata, Delhi, Ludhiana, Jaipur, and Karnal. In 2019, Aseem moved to Canada and worked with a CPA firm to gain hands-on experience in accounting and financial practices there, complementing the firm’s strong foundation built in India.
Aseem is also a qualified Chartered Accountant (CA) and Company Secretary (CS) from India. Both brothers are graduates of St. Xavier’s College, Kolkata, is one of India’s most reputed institutions which helped shape their professional outlook and discipline. Furthermore, Aakash also completed his MBA from the University of Toronto – Rotman School of Management. Adding another feather to Aura’s hat, Aseem’s and Aakash’s father, Sunil Kumar Aggarwal, was recently awarded as one of the Greatest Business Leaders in Asia, showcasing his sheer leadership prowess.
“At the heart of Aura Finance lies our unwavering commitment to trust, transparency, and long-term client relationships. Our vision has always been to uphold the integrity, our father built the firm on while continuously evolving with changing financial landscapes, ensuring that every client feels secure, informed, and confident about their financial journey”, signifies Aakash Aggarwal, Director, Aura Finance.
“Our vision at Aura Finance is to deliver high-quality consulting and accounting services at accessible and affordable prices, empowering businesses with the financial clarity and confidence they need to grow. We firmly believe that accounting is the backbone of every successful enterprise, strong financial systems and sound advice form the foundation upon which sustainable growth is built,” complements Aseem Aggarwal, Director, Aura Finance.
A Complete Hand-holding
Aura Finance’s mission is twofold. First would be to guide and support its clients in establishing robust accounting practices.
And second is to help them access greater financial support from banks and investors by strengthening their financial credibility. Over the years, the firm has recognized that many SMEs often lack the financial acumen required to make informed decisions. Today, Aura Finance takes pride in bridging that gap - mentoring and equipping entrepreneurs with the insights and strategies needed to scale into larger, more competitive organizations.
“We’re now expanding our reach beyond India, with established operations in Canada and an upcoming office in Dubai. This enables us to serve clients seamlessly across India, North America, and the Middle East, particularly the Indian diaspora engaged in cross-border business. Our goal is to offer multinational-quality services at a fraction of the cost of large global firms, without compromising on professionalism, integrity, or client experience”, highlights Aseem. “At the core of everything we do lie our values of trust, transparency, accessibility, and commitment to excellence, principles that continue to define Aura Finance’s legacy and growth”, he adds.
When prospective clients approach Aura Finance, they often come with a common set of challenges that stem from a lack of proper financial structure, timely compliance, and strategic guidance. Many express frustration that their existing accountants are unable to dedicate adequate time to understanding their business needs or helping them plan for long-term growth. Missed deadlines for tax filings, delayed financial reporting, and an overall absence of proactive advisory support are frequent concerns that the firm encounters.
Another major issue Aura Finance has observed is that most businesses, especially SMEs, struggle to present a strong financial front when approaching banks, investors, or potential partners. Their books may be incomplete, inconsistent, or not strategically structured to reflect the true strength and potential of their business.
Aura Finance meticulously addresses these gaps through personalized, end-to-end financial consulting. The firm’s approach goes beyond traditional accounting, it invests time in understanding each client’s business model, goals, and challenges. Thereafter, it then helps them organize their books, structure their accounts efficiently, and plan their finances in a way that strengthens their credibility in the market.
“We often say that a company’s financial statements are the face of its business. Whether presented to investors, lenders, or stakeholders, they reflect the company’s integrity, efficiency, and growth potential. Our role is to ensure that this face represents our clients in the best possible light - accurate, compliant, and ready to inspire confidence”, signifies Aseem. So to say, through consistent guidance, tailored solutions, and a hands-on approach, the firm helps its clients transform accounting from a compliance function into a true driver of business growth.
Our vision at Aura Finance is to deliver high-quality consulting and accounting services at accessible and affordable prices, empowering businesses with the financial clarity and confidence they need to grow
Navigating Complexities Seamlessly
The accounting and financial consulting landscape has evolved tremendously in recent years, driven by globalization, digital transformation, and constant regulatory changes. Since the get-go, Aura Finance, always believed that staying relevant means staying informed - and that’s something the firm actively invests in.
First, it builds a strong international professional network across India, Canada, and now the Middle East. This allows the firm to continuously exchange insights with experts and stay aligned with regional regulations, emerging trends, and global best practices. Regular interactions, training sessions, and professional collaborations help us remain agile and adaptive to the shifting dynamics of each market we operate in.
Secondly, Aura Finance has an in-house R&D team dedicated to monitoring financial, taxation, and regulatory developments across jurisdictions. They consistently analyze new policies and amendments, publishing insightful blogs and articles to keep both our team and clients updated. This proactive approach ensures that our clients benefit from the latest information, be it taxation reforms, accounting standards, or compliance requirements.
Lastly, the firm places immense importance on team development and retention. The firm’s robust team is truly the backbone of Aura Finance. It focuses on continuous learning, mentorship, and skill enhancement, enabling every member to grow into a trusted advisor. By nurturing its people, the firm ensures that clients always receive expert, timely, and forward-looking financial guidance.
“In essence, our strength lies in combining global awareness, continuous learning, and a strong, committed team, allowing Aura Finance to stay ahead of market changes while delivering value-driven, future-ready solutions to our clients”, says Aakash.
Offering All-Encompassing Solutions
Aura Finance takes pride in being a one-stop financial consulting firm offering a comprehensive suite of services designed to help businesses grow with confidence and clarity. Its core offerings include tax preparation and consultancy, bookkeeping and accounting support, and business financing and mortgage consulting.
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