A barcode may appear simple, but it carries the weight of modern commerce. Businesses across Sri Lanka are investing in barcoding and identification technologies to increase control and enhance accuracy. Furthermore, the move towards digital transformation is evident in both private sector innovation and public sector initiatives.
From RFID (Radio Frequency Identification) adoption in warehouses to cloud-based mobility solutions for field teams, and from POS and retail automation to data-driven traceability in healthcare and logistics, the need for precision has never been clearer. It is within this landscape that DB Automation found its place and steadily built its identity.
Faamin Najeeb, COO, DB Automation
Founded in 2002 as a specialized division of Deen Brothers Imports, one of Sri Lanka’s prominent trading groups, DB Automation began as an internal solution for printing barcode labels. Its CEO, Najeeb Deen, recognized early the gap between global AIDC technology and local industry needs. What started as a practical function evolved into a focused business built on trusted solutions and reliable service.
“Our purpose was clear: to enable organizations to work smarter through world-class automation and identification technologies that respond to real operational demands and deliver measurable operational clarity,” says Faamin Najeeb, Chief Operating Officer at DB Automation.
A Foundation Built on Values and Leadership
The company’s growth has been guided by four defining values: Integrity, Innovation, Excellence in Service, and Customer-Centricity. These are not abstract ideas. They shape how solutions are delivered and how relationships are built. Integrity ensures transparency in every engagement. Innovation keeps company’s offerings aligned with emerging tools and evolving industry demands.
Also to note, excellence in service deliverability extends beyond sales into dependable after-sales support and technical guidance. And customer-centricity means every system is designed to solve specific business challenges rather than offer generic fixes.
Furthermore, leadership at the company has remained steady. Najeeb Deen’s 50-year legacy in Sri Lankan industry provides direction and discipline, while Faamin Najeeb, Director at DB Automation brings strategic leadership and a deep understanding of emerging technologies that has driven the business toward its current success.
Around them stands a capable structure: Product specialists certified by Zebra, a competent operations team handling day-to-day requirements, a dedicated technical services team trained under the Zebra Authorized Service Provider framework. It further includes pre-sales consultants who map business-specific automation strategies, and a growing sales and marketing division that understands both B2B and enterprise needs.
Closing Gaps with Practical Technology
Many local organizations face challenges in digitizing operations, improving traceability, and maintaining inventory accuracy. Manual systems slow growth and increased risk. Access to global-standard systems alone is not enough. What matters is offering tailored AIDC solutions supported by expertise.
DB Automation addresses this as the Premier Solution Partner and Authorized Service Provider for Zebra Technologies in Sri Lanka. It offers end-to-end consultation, product implementation, on-site training, and after-sales service. It further ensures that the systems are integrated rather than merely installed.
Its portfolio covers Zebra barcode scanners, mobile and industrial printers, ID card printers, mobile computers, RFID systems, and POS peripherals. The company also produces premium-quality barcode labels and ribbons at its production facility in Rathmalana, supported by a high-speed printing and die-cutting line for custom, large-volume label production.
For more than a decade, it has become Zebra Technologies’ largest and most trusted partner in the country, consistently delivering volume, service excellence, and solution integration at scale.
We started with a clear purpose; to enable organizations to work smarter through world-class automation and identification technologies that respond to real operational demands and deliver measurable operational clarity
A defining feature of its journey is the establishment of a hands-on facility, the Zebra Experience Centre in Bambalapitiya. This space presents real-world enterprise solutions across retail, logistics, healthcare, and manufacturing. Businesses can see RFID solutions for real-time inventory and asset tracking, AI-powered shelf monitoring for retail and manufacturing quality control, cloud-enabled mobile computing and warehouse management solutions, and healthcare identification systems such as wristbands designed to improve medication accuracy and patient safety. This model of selling is supported by technical expertise and structured after-sales support which last long after implementation.
Vision Anchored in Practical Growth
Looking ahead, DB Automation’s vision is to be Sri Lanka’s most trusted name in business automation and identification technologies. It specializes in advanced RFID and vision-based solutions for smart manufacturing, positioning the country as a regional hub for enterprise label manufacturing, and supporting the national digitalization agenda with scalable, affordable tech solutions for government bodies and SMEs. Enhancing the software integration skills will continue to be core to this path, ensuring hardware and platforms operate as a unified system that supports long-term efficiency.
“The journey from a small internal barcode unit to a recognized automation partner reflects careful growth shaped by market needs. DB Automation continues to bridge global technology with local realities, proving that steady leadership, technical depth, and a clear sense of purpose can create meaningful impact in an evolving industry landscape, Faamin concludes.
Faamin Najeeb brings business insight and tech foresight to the company’s growth. With a strong understanding of emerging technologies and enterprise needs, he oversees day-to-day operations while shaping long-term expansion plans. His leadership has strengthened the company’s position in automation and identification solutions, ensuring that innovation, service quality, and practical implementation remain at the core of its operations.
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