Executive coaches help leaders navigate the chaos of modern business, where every decision feels like a high-stakes gamble. A global Korn Ferry study found that 71 percent of U.S. CEOs, 57 percent of Middle Eastern CEOs, and nearly half of UK and Australian CEOs experience imposter syndrome. But here’s the catch. Most challenges aren’t just complicated, they’re complex. Unlike a puzzle with a clear solution, complexity means unpredictable outcomes, especially in team dynamics, customer behavior, or market shifts. The key lies in experimentation, adaptability, and patience.
Companies that embrace this mindset see a 45 percent boost in innovation success rates, yet fear of failure holds many leaders back. This is where executive coaches step in. They help leaders reframe failure as growth, creating a safe space for experimentation and guiding them through uncertainty with confidence. Without this support, executives often default to risk-averse decision-making, stifling innovation. Coaches empower leaders to embrace change, drive creativity, and lead lasting transformation by shifting hesitation into action.
Flore Cassin is a uniquely skilled executive coach with a background in engineering and mathematics, disciplines that sharpened her problem-solving abilities and fueled her passion for understanding complexity. Her early fascination with intricate systems led her to explore human behavior, which she considers the most dynamic and unpredictable of all phenomena. Flore’s coaching approach is highly structured and scientifically grounded, blending analytical precision with a deep understanding of human dynamics.
Embracing Diversity
Living and working across France, the UK, Brazil, and Hong Kong has deeply shaped Flore’s coaching philosophy. Each experience has taught her to embrace diversity, suspend judgment, and remain adaptable in uncertain environments.
Navigating different professional landscapes firsthand, Flore understands the unique challenges faced by expatriates and globally mobile professionals. The complexities of adapting to new cultures, unfamiliar work environments, and shifting leadership expectations can be overwhelming. Drawing from her journey, she helps clients build cultural intelligence, navigate workplace dynamics, and establish themselves as confident, influential leaders in any setting.
Her approach goes beyond overcoming cultural barriers wherein, she encourages clients to leverage their diverse backgrounds as strengths. She empowers leaders to thrive in an interconnected world by fostering curiosity, cultural awareness, and strategic adaptability.
“Whether coaching executives transitioning into global roles or helping expatriates redefine their career paths, I ensure they develop the confidence, skills, and mindset needed for long-term success. My mission is to help executives navigate complexities to build resilience and thrive asserts Flore.
Breaking Patterns
Flore’s training in systemic brief therapy deeply shapes her executive coaching, helping clients shift from a selffocused perspective to a broader, interconnected view. Leaders often perceive challenges in isolation, but she encourages them to see themselves as part of a network of interactions. Using the classic analogy of a dog and a cat perceiving their owner differently, one seeing him as a god, the other believing itself to be one, she illustrates how perceptions shape reality.
A key aspect of her approach is identifying repetitive patterns in behavior and decision-making. “Many leaders unknowingly reinforce cycles that keep them stuck, whether through habitual responses to challenges or ingrained leadership styles. I help them break these cycles by experimenting with new behaviors, demonstrating how small changes can trigger a positive ripple effect in their teams and work environments”, adds Flore.
Beyond leadership strategies, Flore's deep understanding of emotions and human behavior allows her to recognize when coaching is insufficient. She maintains clear ethical boundaries, ensuring that individuals who may require therapeutic support are referred to the right professionals.
Guiding others through 29 coaching and mentoring has shown me the power of self-awareness, confidence, and independence in personal and professional growth
The Way Ahead
Flore is at the forefront of executive coaching in an era of rapid transformation, guiding leaders to navigate uncertainty with clarity and intention. As the workplace continues to evolve post-COVID, she emphasizes the importance of having a clear ‘north star’, a well-defined purpose that prevents individuals from becoming reactive and overwhelmed in an unpredictable world. She believes that self-awareness and reflective practice are becoming critical skills for leaders, enabling them to adapt, make intentional choices, and drive meaningful progress.
Her coaching practice is shaped by her commitment to empowering women in leadership. She has observed common challenges among female leaders, such as reluctance to claim achievements, overvaluing expertise, and struggling to define their professional identity. As a woman and a leader herself, she deeply resonates with these experiences and wants to actively support women in breaking these barriers. “Apart from this, recent studies show that neurodivergence can affect high-achieving individuals. I aim to continuously expand my expertise in human behavior and emotional intelligence within this context”, concludes Flore.
Flore Cassin, Executive Coach
Flore Cassin has a Master of Science in Engineering from ENSTA, an Executive MBA from École des Ponts Business School, and multiple professional certifications in executive coaching (EMCC, ICF), systemic brief therapy, team coaching, personality assessment, and employment law. She has held senior roles at Accenture, Capgemini, L.E.K. Consulting, Boston Consulting Group, and BCG Platinion, before founding FLORECASSIN Ltd. She specializes in coaching executives, expatriates, and teams. She works with clients in both French and English, creating a comfortable and effective coaching environment.
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