The aftermath of COVID has led to a transformative shift in people’s mindset towards health and wellness, wherein they’re now increasingly conscious about the foods they consume. As a result, manufacturers are taking every precautionary measure to ensure the quality, safety and longevity of their food products.
While this in itself is a daunting task, especially in the tropical climate conditions of Malaysia where humidity and temperature are perfect for rapid bacterial growth, the country’s stringent regulations around halal foods and the practices to be followed make it even more challenging for the foods manufacturers. Among the handful of companies in Malaysia which possess such niche expertise, one food manufacturer that stands-out is Beacon Chicken.
While treating cancer patients, Madam Madam Mary Chen, Founder of the leading oncology hospital in Malaysia,– witnessed firsthand the lack of homely warmth in foods consumed by her patients and started providing hot double-boiled chicken essence prepared following the traditional Chinese recipe to them in order to give them the necessary nourishment and warm feeling of being at home.
However, given the importance of safe chicken especially for cancer patients, she decided to breed nutritious and hygienic chicken on her own and thus laid the foundation for Beacon Chicken. Today, she is the Founder of Beacon Hospital, Beacon Mart, Beacon Chicken, Beacon Resort and many other companies as well.
Key Products Portfolio
As the distributor brand for all its offerings, Beacon Mart’s products encompass poultry, seafood, vegetables, and organic foods. While the poultry brand Beacon Chicken offers two products – 40-days Seaweed chicken and 90-days Seaweed Village chicken, the company also offers wild-caught Sabah Seafood from the cleanest ocean regions in East Malaysia as well as imported seafood and even has a vegetable farm of its own treated with seaweed fertilizer from where it harvest fresh vegetables.
Further, it also owns a separate company named Radiant Code through which it also supplies organic food products under the brand name of Radiant Whole Food. Most importantly, every meat product that Beacon Mart offers is Halal-certified and processed in full compliance with the Shariah Law.
“Beacon Mart was established to serve two main purposes, widespread distribution of our healthier choice of Beacon Seaweed Chicken, and create local job opportunities.
Well-aware of the numerous hassles in managing seafood, we are the only company in Malaysia doing a double-layer wrapping for our seafood products to preserve their quality and even get valid certification i.e. Halal, and non-antibiotic farming for imported seafood from our vendors”, says Andy Chew, CEO, Beacon Chicken.
Contributing to the Society’s Overall Well-being
Following a strict Farm-to-Kitchen policy, Beacon Chicken ensures that its customers are supplied only the best quality products by owning the complete supply chain of its products – right from breeding its own chicken, to slaughtering them and distributing across its retail outlets.
This not only rules-out any involvement of middlemen but also helps keep the cost of its products low, making quality chicken easily accessible to all. Also, every meat product once slaughtered is blast-freezed at -40 degrees to maintain the quality and juiciness of the chicken with no chance of bacterial growth whatsoever.
Along with ensuring zero additives, colorings, preservatives or artificial substances across all its products, chickens at Beacon Chicken are provided with a specially-formulated feed that facilitates healthy growth of the chickens devoid of any antibiotics or hormones to speed-up their growth.
Most importantly, Beacon Chicken’s warehouse ensure strict cold chain policy and have plan forward for automated products packaging, inventory management and other key processes, thus minimizing human intervention and keeping any mistakes, leakages or contaminations at bay.
Comprising of golden seaweed, probiotic, quantum energy water, fruit enzyme and moringa leaves, our specially-formulated feed facilitates healthy growth of the Beacon Seaweed Chickens devoid of any antibiotics or hormones
“Standing true to our founder’s philosophy of not just taking from the society but giving back to it as well, we have allocated two percent of our overall revenue towards numerous CSR initiatives focused around supporting schools, homeless, health awareness programs, and people who need any medical aide. As a standing testimony to our contributions towards betterment of the society and taking care of the well-being of our staff, recently, we paid close to 30,000 Malaysian Ringgit off the medical bills of two of our foreign employees who were hospitalized and had no money for their surgery”, proudly asserts Andy.
Journey So Far, and Beyond
Owing to its industry-benchmark practices, Beacon Chicken has received the World Consumer Protection Award by WCPCC and even conferred with the prestigious Product Excellence Award by Sin Chew Business Excellence Awards 2024 for its Beacon Seaweed Chicken Pure Essence. Going forward, the company plans to continue delivering on its quality promise to customers and make further investments to ensure sustainability & better cost management across processes to make its products more affordable and accessible to all masses.
Additionally, it is also looking forward to integrate cutting-edge technologies such as AI, facial recognition and data analytics into its functions so that customers can get an automated as well as personalized shopping experience across their retail outlets. Overall, this esteemed organization aspires to become the go-to choice for healthy foods in Malaysia and expand internationally in the near future.
Andy Chew, Chief Executive Officer, Beacon Seaweed Chicken
Andy Chew is a young entrepreneur and Chartered Accountant known for his strong execution and transformational leadership. With a background at a Big Four accounting firm and deep experience in restructuring and operations, he leads businesses with discipline and clarity. Driven by the belief that quality food nurtures happiness and supports health and lifestyle, Andy is committed to building sustainable, high-impact enterprises that create lasting value for people and communities.
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