The vitality of the term marketing for businesses is manifold and refers to a whole gamut of activities that makes the customers aware of the products or services delivered, engage them, and helps them reach their buying decision.
In an interaction with Industry Outlook, Vipin Yadav, Director Marketing & HOD, Hisense India Pvt. Ltd shares his views on how the rise of technology and social media has impacted traditional marketing strategies, how consumer electronics brands...
As technology advances, so does the sophistication of cyber threats. Digital transformation is at all- time high. Almost all citizen centric services are just a click away. This massive transformation has increased our surface area of attacks like
Technology
Bhavya Kapoor, Managing Director, Southeast Asia, AvanadeWhen we analyze the outlook for Southeast Asia, we can see two distinct phases that organizations need to undergo – the challenging, uncertain climate in the immediate future, and an optimistic, ...
Faced with a host of macroeconomic headwinds, geopolitical challenges, rapid advancements in digitization, and evolving customer expectations, insurance is poised for a major transformation. Many c...
Technology
Alexey Sidorov, Data Management Director & Chief Evangelist, DenodoBig data is the concept of reality that you have to deal with the massive amounts of data and process them at very high speeds. On the other hand, cloud is the concept of delegating the data storag...
Industry
Wilbert Valentino, Vice-President for Operations for The Palace ManilaThe Philippine Nightlife Industry was one of the most prolific industry in Asia before the 2020 Pandemic hit. In Metro Manila, there were several locations that were thriving and witnessing exponen...
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