The executive coaching market in India is evolving, with organizations moving beyond experimentation toward active adoption of professional coaching. Expectations have become more mature, with leaders seeking clear outcomes, accountability, and measurable impact. Moreover, coaching is now assessed for effectiveness, with greater emphasis on fit, commitment, and readiness for change.
However, structural challenges remain. Many decision makers still lack clarity on what coaching can realistically deliver and how to select the right coach. Coaching is often expected to produce quick results or is treated as an HR compliance activity, leading to shallow engagements that fail to drive lasting behavioral or capability development.
Metamorphosis Unlimited was shaped precisely at this intersection of rising demand and persistent misunderstanding. Positioned as a leadership advisory and organizational transformation firm, it approaches coaching as a long-term, capability-building process rather than a quick intervention.
The Metamorphosis Journey
Metamorphosis is a leadership advisory and organizational transformation firm that hit the ground running from 1st November 2016, following its Founder, Dr Ajay Bakshi’s 27- year corporate career that spanned C-suite leadership roles, executive board directorships, and international assignments across multinational organizations. This extensive experience shaped a clear perspective on how organizations function and, more importantly, where they fall short.
Notably, he observed that organizations often focused on administration and stakeholders over building longterm capability, neglecting people despite strong strategy, processes, technology, and products. Sustainable success, he realized, depends on motivated, skilled, and aligned teams.
Furthermore, engagements with CHROs highlighted recurring challenges, attracting and retaining talent, sustaining engagement, fair compensation, and skill gaps from underinvestment in people development. This persistent gap inspired the creation of the firm, adopting a holistic, top-down approach to leadership and talent development.
This foundation shaped the firm’s mission to drive profitability through effective people practices. Profitability allows value to be shared fairly with stakeholders while funding a strong social commitment, with nearly onethird of profits dedicated to sustained corporate social responsibility initiatives.
At its core, the firm believes in rewarding people fairly and appropriately, rather than excessively. “We define people-centricity not through external certifications, but through cultures and capabilities that translate into consistent performance.
On the whole, we focus on helping organizations groom, nurture, and recognize talent, while creating environments where individuals can grow and contribute meaningfully,” states Dr Ajay Bakshi, Founder and Managing Director of Metamorphosis Unlimited.
End-to-End Leadership Solutions
The firm focuses on developing leaders at the C-suite and senior levels through a top-down approach. While
it values academic learning, the firm bridges the gap between theory and real-world application by customizing interventions to individual leaders and organizational contexts.
In addition, it offers executive coaching, leadership assessments, and leadership development as core services. Under these offerings, the leadership assessments use psychometrics, 360-degree feedback, business simulations, and competency-based interviews to identify potential and gaps. In fact, development plans combine on-the-job learning, coaching and mentoring, and structured learning guided by the 70-20-10 model.
Beyond individual leaders, Metamorphosis advises organizations on organization design, culture and change management, and performance management. Its work integrates goal setting, collaboration, feedback, performance reviews, and reward systems to improve alignment and reduce silos.
We define people-centricity not through external certifications, but through cultures and capabilities that translate into consistent performance
Notably, Ajay has authored two leadership books. The book ‘Build to Outperform’ focuses on building highperforming teams through talent acquisition, development, succession planning, virtual team management, and motivation. The second book draws from his personal journey and explores leadership development through martial arts. In total, the firm designs customized corporate programs based on these frameworks and works with multinational corporations, Fortune 100 companies, public sector undertakings, and family-run businesses across Indian and international markets.
The firm moves beyond conventional leadership development methods and focuses on experiential learning. It believes leadership capability develops most effectively through experience rather than instruction alone. Additionally, it collaborates with Shifu Kanishka to use martial arts as a leadership development medium as it help leaders build resilience, emotional control, and selfawareness through direct experience.
Also, the firm leverages technology and artificial intelligence within coaching engagements to analyze individual responses to different coaching approaches. This enables more precise and personalized interventions while supporting scale and consistency.
Backbone of Excellence
Metamorphosis works with a core panel of around fifty associates, all of whom actively contribute to service delivery. Each associate brings a minimum of twenty years of corporate experience, with most having served at CXO or CXO-minus-one levels.
The team’s cross-functional experience across finance, marketing, HR, technology, operations, and supply chains, shaped by leadership roles in multinational, conglomerate, and family-run enterprises, with deep exposure to scale, complexity, and governance. This collective leadership depth allows the firm to deliver credible, practical, and high-impact advisory and coaching services.
The Path Ahead
Having set its success parameters through profitability, ethical conduct, compliance, customer satisfaction, and contribution to the society, Metamorphosis defines its future around deeper specialization rather than expansion.
Quality, depth of engagement, and long-term impact over scale or volume will continue to guide decision-making more strongly than aggressive growth targets. On the whole, the firm plans to work selectively with clients who demonstrate genuine commitment to transformation.
Dr Ajay Bakshi, Founder & Managing Director, Metamorphosis Unlimited
With over 35 years of global experience in leadership roles, including CHRO and Director of HR at Prudential PLC and Vodafone GCC. He brings a unique blend of commercial insight and deep human capital expertise. He has built a thriving executive coaching and consulting practice across Asia, the U.S., the U.K. and Europe.
He has successfully coached and advised C Suite leaders from MNC's, Public sector undertakings and family-owned enterprises, across BFSI, Consulting, Telecom, Manufacturing, FMCG, IT/ ITeS, Pharma. He is the author of two books - Built to Outperform and Build Your Leadership Skills, Lessons from Martial Arts.
With a unique blend of commercial leadership, boardroom insight and deep organizational transformation expertise, he enables leaders to unlock potential, drive change, and build future-ready, high-performance organizations.
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