Having flawless skin is not a miracle; it is a formula. Today's consumers are not ready to get swayed by the surge of packaging or mere promises. They want to see proof. Therefore, the demand for science-backed skincare brands is popping up at the top of every wish-list.
As we move into this new beauty era, we are seeing the introduction and growth of brands that use science and data as the main power for their product development. Consumers are now taking the time to learn how to read ingredient labels as professionals do; they are looking for retinol that really works, peptides that repair, and vitamin C that brightens the skin.
Brands that focus on science... >>More
Corina Taban, Founder, 934 Leadership Advisors
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