Today, the market for sustainability consultants in the GCC has been witnessing a noteworthy traction. This upward growth trajectory is steered by stricter global regulations and a strong societal push to reduce carbon footprints. Furthermore, being a major player in the global economy and a leading energy producer, the GCC region, particularly Arabia, faces mounting pressure to meet international sustainability standards.
Understanding this, Saudi Arabia’s Vision 2030 is a key driver, making sustainability a crucial factor for economic development. With this, numerous companies, especially in the industrial sector, are now required to implement sustainability measures, reflecting both global environmental responsibilities and national economic transformation goals.
Aligned with the country’s mission, Alpha Power has established itself as a leader in future-ready sustainable solutions. Operating across industrial services and commercial ventures, the company integrates sustainability into its business model. Its commitment goes beyond regulatory compliance, positioning Alpha Power as a key player in supporting the broader environmental and economic goals of the GCC region. Spearheading the company, Alpha Power’s founder Abdullah J Al Haddad, with over 17 years of consultancy experience in Saudi Arabia, seamlessly integrates ethical consultancy responsibilities with commercial operations.
This dual role enables the company to embed sustainability and circular economy principles across all aspects of its business while maintaining the neutrality expected from consultancy services. So to say, this deep industry understanding allows the company to address sector-specific challenges effectively and contribute to the country’s evolving sustainability landscape.
Aligning Operations with Bigger Goal
If we look at it from a contracting lens, the company focuses on projects related to all forms of sustainable development and renewable energy. This commitment further extends to industrial ventures, where Alpha Power prioritizes projects that align with renewable energy initiatives, particularly in solar and energy efficiency sectors.
Furthermore, the driving force behind the company’s strategy is the alignment with the Saudi government’s directives, which emphasize sustainable development, renewable energy production, and the circular economy implementation. By working in harmony with these national priorities, the company ensures that every operation supports the broader goals of Vision 2030.
Recycling is a key pillar of Alpha Power’s strategy, ensuring resources are efficiently reused to support a circular economy. Across industrial, technological, and commercial sectors, the company focuses on building a self-sustaining ecosystem that not only drives business growth but also strengthens the Saudi economy. To amplify its impact, Alpha Power has forged strategic partnerships with international firms, bringing advanced technologies and expertise to Saudi Arabia, particularly in renewable energy, digital transformation, recycling, and technology transfer.
Since the get-go, Alpha Power has aligned its operations with the nation’s broader economic and environmental transformation goals. The company focuses on importing eco-friendly products, which include solar energy equipment and lithium batteries, while also engaging in renewable energy contracting projects. In the industrial sector, it invests in sustainable manufacturing practices, coupled with prioritizing recyclable materials and energy-efficient solutions. Additionally, its efforts in recycling help promote responsible waste management and minimize CO2 emissions, reinforcing the principles of a circular economy.
“Though relatively young, we have already established key strategic partnerships. Notably, we have secured a strategic partnership with leading European companies developing the latest solutions in renewable energy and environment friendly solutions. Another significant partnership is with Philscom Technology, a leading Chinese firm specializing in artificial intelligence and technological innovations. One of Philscom’s notable products is an intelligent ship platform that operate, control and monitors fuel consumption of large cargo ships and CO2 emissions, issuing alerts when environmental thresholds are exceeded. We serve as Philscom’s primary strategic partner in the region, strengthening its focus on sustainability and responsible energy use”, Abdullah J Al Haddad, General Manager, Alpha Power adds.
Driving the Needed Innovation
In addition to these achievements, Alpha Power is actively negotiating with major European players in recycling technology to bring advanced waste management solutions to the Saudi market. These partnerships reflect the company’s commitment to supporting Saudi Arabia’s sustainability objectives while contributing to the country’s economic diversification goals.
Also to note, the company aims to strengthen these alliances and expand its footprint across renewable technology, energy-saving solutions, contracting, commercial ventures, and recycling. The long-term vision is to become a leading force in advancing sustainability and circular economy practices in Saudi Arabia, thereby transforming theoretical concepts into real, impactful business operations that align with the nation's economic transformation.
Robust Roadmap Ahead
Going forward, Alpha Power aims to establish itself as a major player in Saudi Arabia’s innovative renewable energy sector. The company’s primary goal is to contribute significantly to the evolving sustainable economy, aligning its growth with the objectives of Vision 2030. In addition to its commercial ventures, Alpha Power also focuses on consultancy services, providing expert guidance rooted in ethical, neutral, and well-informed practices. What sets the company apart is the leadership’s extensive experience in consultancy.
“This deep understanding of the direction toward renewable energy production, strategies of sustainability systems, and the circular economy principals has been instrumental in shaping Alpha Power’s direction. Our future roadmap includes expanding partnerships with international firms, fostering technology transfer, and capitalizing on Saudi Arabia’s growing market opportunities, particularly in renewable energy, environment friendly manufacturing and recycling. Ultimately, our vision is to be at the forefront of driving Saudi Arabia’s shift toward a greener, more sustainable economy”, concludes Abdullah.
Abdullah J Al Haddad, General Manager
Abdullah J. Al Haddad is a visionary Saudi entrepreneur and dynamic business leader with more than two decades of transformative expertise in commercial ventures, real estate, investments, and renewable energy. As Founder & General Manager of Alpha Power, spearheads sustainable energy innovation through strategic expansion, international partnership, and operational excellence. Proven ability to identify market opportunities, scale businesses, and deliver measurable ROI across industries. MBA (Cardiff University) in Strategic planning and Islamic finance with a passion for driving industry evolution through agile leadership and cutting-edge solutions.
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