The bicycle market in India is growing steadily, driven by rising demand from kids and professional cyclists. While traditional segments like kids’ bikes, MTBs, hybrids, and road bikes remain strong, e-bikes and entry-level e-scooters are rapidly gaining popularity due to their convenience and eco-friendliness. Avitree Bikes is leveraging this shift by focusing on advanced, sustainable mobility solutions by offering a diverse range of bikes, including e-bikes, to meet evolving customer needs and lead India’s move toward smarter and greener transportation.
Avitree Bikes was founded from a passion for sports and a desire to support India’s growing fitness culture. Backed by over 21 years of experience in the automobile industry, the company saw the potential to bring its expertise in engineering and mobility solutions to the world of cycling. The company aimed to go beyond just manufacturing bicycles by offering meticulously designed, high-quality products that cater to both casual riders and professional athletes.
Managing Director Abheenandan Bhansali named Avitree Bikes to embody flight, growth, and green freedom, where nature meets movement.
Global Brand Collaborations
Avitree Bikes manufactures a wide range of bicycles, including women’s bikes, kids’ bikes, steel models, alloy MTBs, and urban bikes. While carbon bikes are not currently part of the product line, the company ensures that its team is well-versed in all other segments.
To build product expertise across this diverse range, the company conducts regular training sessions for its employees. These include business-oriented training, lean management practices, and hands-on technical training. Additionally, the company collaborates with leading component manufacturers such as Shimano, who provide specialized training on gear systems and other technical components. This structured approach helps ensure that employees are well-equipped to deliver quality and consistency across all product categories.
Furthermore, Avitree Bikes is the exclusive Indian distributor of Colnago, a renowned Italian brand known for premium, handcrafted road and endurance bikes. This partnership, earned after 11 months of evaluation, highlights the company’s credibility and innovation. Additionally, the company also collaborates with BH Bikes from Spain, reinforcing its commitment to bringing top international cycling brands to India.
In India, alloy bicycles now account for 40–45 percent of the premium cycle market (₹15K+ range) and are projected to grow at a CAGR of 12–15 percent through 2030. The entry-level alloy segment (₹10K–20K) is expanding rapidly in Tier II and III cities, driven by demand for lightweight, rust-resistant options. According to Avitree Bikes' internal Q4 2024 data, the repeat purchase rate stands at 22 percent, with the Urban 26T Alloy and Xplorer MTB 29T being the most popular models. Avitree Bikes currently delivers across 19 states through direct dealers and online channels.
The key to managing top brands lies in on-time delivery and proactive service. High-end customers invest heavily in their bikes, so issues are handled with urgency and care. Personalization starts with understanding their expectations and delivering consistent quality, reliability, and seamless service.
Customer-Centric Research
The company places a strong emphasis on continuous research and customer feedback to ensure product excellence. It has established a dedicated service team to promptly address any service issues or feedback, with a resolution turnaround of 48 hours. In addition to after-sales support, it actively engages with the cycling community through on-ground initiatives like breakfast rides and local cycling events. These interactions provide valuable insights into rider preferences, including bike types, component choices, color trends, and overall expectations from a bicycle.
Today, the company’s product philosophy centers on durability, sustainability, and performance. Rather than focusing solely on aesthetics, the company prioritizes the use of high-quality components to ensure a comfortable and reliable riding experience for its customers.
At Avitree Bikes, sustainability starts with component selection. Each bicycle is built from nearly 48 carefully chosen components, and the focus is on using durable, long-lasting, and eco-friendly materials. By prioritizing quality and longevity over superficial design elements, the company ensures that its bikes not only perform well but also have a lower environmental impact over time. This commitment to sustainability is integrated across the manufacturing and product development process, supporting a greener and more responsible cycling ecosystem.
My leadership is about unity, shared passion, and as a family, we are building Avitree Bikes toward a limitless future
Efficient Distribution & Leadership Culture
The company has established a centralized warehouse in Ludhiana, the cycling hub of India, to efficiently manage northern distribution. To meet growing nationwide demand, the company is setting up an additional warehouse in Maharashtra by July, enabling faster deliveries across western and southern regions. For logistics, it collaborates with multiple trusted transport partners like Safe Express, Gati, and TCI, selecting the most suitable carrier based on region to ensure on-time and reliable delivery across India.
Additionally, the company actively gathers customer feedback on new models, focusing on components, design, and color. Suggestions are swiftly implemented, often by the next production lot, ensuring products evolve in real-time to meet customer expectations and maintain quality, relevance, and satisfaction.
The leadership in the company is built on the philosophy of unity and ownership. Every team member is encouraged to take full ownership of their area, whether it’s a region, a product line, or a project, fostering a sense of pride and responsibility. This approach helps employees see the brand as their own, not just as a workplace, thereby creating a strong team and family culture.
“My leadership is about unity, shared passion, and as a family, we are building Avitree toward a limitless future”, states Abheenandan.
The Future Roadmap
Going forward, Avitree Bikes aims to be India’s top alloy bike brand, focusing on eco-friendly, lightweight, and high-performance bikes. To achieve this, the company is expanding across e-Commerce, retail, and exports, adding two new manufacturing units, and planning to launch e-scooters under the Avitree Bikes brand soon.
Abheenandan Bhansali, Managing Director
Abheenandan Bhansali is a dynamic entrepreneur based in Ahmednagar, Maharashtra, India. He serves as the Director of Avitree Bikes and Bhansali Lightopia, and is also the TVS Authorized Main Dealer for two-wheelers in the Ahmednagar District. With over two decades of business experience, he has built a solid reputation for integrity, innovation, and customer focus. He is passionate about promoting sustainable mobility and wellness through active lifestyles. His leadership in various cycling and community health initiatives underscores his commitment to social impact alongside business growth.
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