"The secret of change is to focus all of your energy, not on fighting the old, but on building the new"- Socrates. He undoubtedly knew a tonne about how lot effectively build a brand or any kind of business. Additionally, he lived in the time before Christ.
The brands of the future are more adaptable and driven by disruptive technology than the brands of the past. Brands that don't periodically cause a ripple in the market's structure are likely to disappear. This change forces industry titans to constantly work to stay afloat, whilst tiny enterprises are able... >>More