Adyen & Atlas Partner to Boost F&B Back-End Efficiency

International payments platform Adyen has joined forces with Singapore-based F&B operating system Atlas to streamline back-end operations and drive efficiency for food and beverage brands through AtlasPay, their embedded payments solution.

The partnership part of Adyen for Platforms serves hundreds of F&B brands such as Haidilao, SaladStop, PPP Coffee, and A Hot Hideout, with a single solution that enables restaurants to manage online storefronts, POS, logistics, loyalty, and payments. Customers have seen up to 80 percent fewer human errors, a 12 percent boost in direct sales, and 10 percent manpower savings since implementing AtlasPay.

"Our technology-led focus and strong knowledge of the F&B space have enabled us to develop solutions such as AtlasPay with Adyen, streamlining pain points for lean teams and enhancing compliance, payments, and reporting," Yi Sung Yong, Co-Founder and CEO of Atlas explained.

Key Highlights

• Adyen and Atlas launch AtlasPay to streamline F&B operations, reducing human errors by up to 80 percent
• F&B brands report a 12 percent increase in direct sales and 10 percent manpower savings after adopting AtlasPay
• The integrated solution helps restaurants manage storefronts, POS, logistics, loyalty, and payments

Against increasing customer expectations and an uncertain business environment, such as 3,047 F&B closures during 2024, the most since 2005, efficiency is now paramount. A YouGov survey on behalf of Adyen found that 75 percent of SMBs continue to face payment reconciliation issues and spend 6 hours a week on accounting on average.

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“F&B businesses today need flexible solutions that support operations end to end. Our partnership with Atlas simplifies this, helping restaurateurs focus on growth and customer connection,” said Ben Wong, General Manager, Southeast Asia & Hong Kong, Adyen.

Leon Foo, Founder of PPP Coffee, added, “During busy periods, consistent efficiency is key. Atlas helps us deliver that experience every time.”

The integration of Atlas-Adyen facilitates quicker checkouts, distant terminal handling, and scalable growth, placing the F&B operators in a competitive landscape to succeed.