AEON Bank & foodpanda Drive Fintech for Gig Economy

AEON Bank has partnered with foodpanda Malaysia in a strategic alliance that sees the bank taking a major stride towards fueling digital banking adoption and financial inclusion among Malaysia's gig economy and micro, small and medium enterprises (MSMEs). The partnership, sealed under a Memorandum of Understanding (MoU), paves the way for a raft of initiatives designed to enhance foodpanda's riders', merchants', and customers' access to financial services.

The collaboration will build on foodpanda's large delivery network and AEON Bank's Shariah-compliant digital banking products and rewards platform. With Malaysia's food and grocery delivery market set to grow to 14.5 million users by 2030, the alliance aims to merge banking with daily digital experiences and introduce co-branded promotional campaigns, digital lending facilities, and value-added services throughout the ecosystem.

Key Highlights:

• AEON Bank to offer riders access to digital banking and microloans
• Merchants to benefit from co-branded campaigns and growth funding
• Partnership aims to boost financial inclusion for gig workers and MSMEs

"By this strategic collaboration with foodpanda, we are ushering an exciting new chapter for AEON Bank. By leveraging foodpanda's vast network and pairing it with the suite of products from AEON Bank, we hope to bring consequential effects to gig workers and MSMEs, and stimulate growth and interaction." Said Raja Teh Maimunah, CEO of AEON Bank.

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Tan Ming Luk, foodpanda Malaysia's Managing Director, further added, "This collaboration extends beyond deliveries. It opens up access to technology-driven financial assistance, microloans, and literacy programs that can enhance livelihoods. It's about empowering riders, driving growth for merchants and making every customer journey even more rewarding."

The launch will feature co-branding activities, improved financial products for riders, merchant growth-enabling funding, and special rewards for valued customers, all driving a shared vision for inclusive, tech-driven socioeconomic growth.