Appier Unveils Generative AI Tool for Vietnam Marketing

Appier, a SaaS company born with AI, has rolled out its Generative AI-driven AdCreative.ai platform in Vietnam to empower brands to speed up creative production, enhance campaign performance, and expand personalized marketing. The Ho Chi Minh City launch drew hundreds of marketers, advertisers, and business leaders, highlighting Vietnam's thriving digital economy and the country's robust AI uptake.

According to Decision Lab and MMA data, 89 percent of Vietnamese companies have implemented AI within their marketing activities, with 78 percent achieving medium to high levels of integration. Vy Pham, Head of Ads at Appier Southeast Asia said, "Vietnam's brands are making rapid strides towards AI-driven transformation. AdCreative.ai is not just an ad creation tool, it is a complete growth engine for creative output across marketing channels.”

Key Highlights:

• Appier launches AdCreative ai platform in Vietnam to boost marketing
• Vietnam sees 89 percent AI adoption in brand campaigns
• Platform offers end to end creative and audience targeting tools

Appier indicated Vietnam was an organic extension following successful Taipei, Seoul, and Tokyo launches, as the nation welcomes AI in marketing. Serene Lam, Appier Southeast Asia's Head of Enterprise Solutions remarked "Combining AdCreative.ai with our engagement and predictive solutions provides brands with a future-proof edge, enabling them to craft high-performing creatives that are personalized to users and develop nimble marketing capabilities."

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AdCreative.ai is part of Appier's product suite, comprising Ad Cloud, Personalization Cloud, and Data Cloud. This integration allows brands to own the entire marketing process — from predictive audience targeting and generative content creation to campaign optimization and personalized engagement.

By offering an end-to-end platform, Appier seeks to empower marketers to move faster and get measurable results across channels, solidifying its place in revolutionizing Vietnam's marketing scene through AI.