B Strategy to Launch $1B US-Listed BNB Treasury Firm

B Strategy, a Hong Kong-based digital asset investment firm, is preparing to launch a US-listed BNB treasury company targeting a US$1 billion raise, supported by YZi Labs (formerly Binance Labs).

The initiative will manage BNB holdings while investing in technology development, community projects, and ecosystem grants. Led by co-founders from Metalpha and the former CFO of Bitmain, B Strategy has already secured anchor investments from several Asia-based family offices. The firm emphasizes transparency and independent verification of holdings, a growing demand in digital asset management. YZi Labs, managing over US$10 billion in assets across 300+ projects in 25+ countries, is backing the launch, providing global network access and ecosystem support.

Key Highlights

• B Strategy to raise $1B for US-listed BNB treasury
• Supported by YZi Labs with $10B+ global assets
• Aims to be the “Berkshire Hathaway of BNB”

The move comes amid rapid expansion in the crypto asset management market, projected to reach US$9.36 billion by 2030 as institutional adoption rises. Market leaders such as Grayscale ($17.5B AUM) and Digital Currency Group ($50B+) demonstrate the scale opportunity.

B Strategy positions itself as the “Berkshire Hathaway of BNB”, combining token holdings with ecosystem investments, similar to established managers like Multicoin Capital ($9B AUM). With operations across Hong Kong, ASEAN, the Middle East, and beyond, the firm leverages “follow-the-sun” execution to tap into global liquidity and market intelligence.

Also Read: Hong Kong's Stablecoin Rules Signal Global Crypto Shift

The upcoming listing highlights how crypto investment vehicles are evolving, bridging Asia-Pacific expertise with U.S. capital markets to capture institutional demand.