Bisleri partners with Apparel to Extend its International Presence

• Bisleri International has partnered with Apparel Group
• Through this partnership, Bisleri will be deepening its presence in the Middle East and Africa
• Through Apparel Group the manufacturing, marketing, and distribution of the products are facilitated for the Bisleri

India’s largest premium beverage company, Bisleri International has partnered with Dubai’s retail giant Apparel Group for manufacturing, marketing, and distributing its products across the Middle East and Africa. The basis of this strategic partnership is the international expansion of Bisleri.

This partnership by Bisleri has turned out as the most crucial international expansion in its history. Bisleri has already established a strong presence in India. Its vast product innovation ranges from packaged drinking water, Besleri Vedica Himalayan spring water to a range of carbonated drinks like Limonata, POP, Spyci Jeera, Rev, and Soda. With this new partnership, the Indian brand will be broadening its already established market in the UAE. 

CEO of Bisleri International, Angelo George said, “The Middle East and Africa markets represent significant opportunities for value creation in the beverage sector. There is a large Indian diaspora in the region which is already familiar with our brands.” Previously the beverage brand has sponsored the Dubai Marathon. 

CEO of Apparel Group, Neeraj Teckchandani said, “Bisleri’s strong heritage, combined with our operational expertise and deep market understanding, presents a powerful opportunity to deliver exceptional beverage experiences to consumers in the Middle East and Africa.” 

This strategic partnership between the brands will facilitate the increased reach and market growth for both brands.