BPC Brings Tupperware Back to Vietnam Market

Brand Partner Company (BPC), one of Vietnam's top distributors of foreign consumer brands, today announced the official comeback of legendary food storage brand Tupperware to Vietnam via a sole distribution agreement.

The relaunch comes after Tupperware's international restructuring and takeover by Party Products in 2024 following its US-headquartered parent company's Chapter 11 bankruptcy filing in September 2023.

During that restructuring, Tupperware shuttered operations in Vietnam in December 2023, bringing a decade-long run that started in 2013 to an end.

Under the new deal, BPC will manage national distribution, marketing, and retail strategy for Tupperware. Through its far-reaching multi-channel network and expertise in managing high-quality brands like Fissler, Braun, Oral-B, Berghoff, and Nachtmann, BPC is to breathe new life into the Tupperware brand throughout Vietnam.

Key Highlights:

• Tupperware has officially re-entered the Vietnamese market through an exclusive distribution agreement with Brand Partner Company (BPC)
• The relaunch follows Tupperware’s global restructuring and acquisition by Party Products in 2024, after ceasing Vietnam operations in December 2023
• BPC will lead nationwide distribution and marketing, aiming to meet rising demand for high-quality, innovative kitchenware in Vietnam’s modern households

"We are excited to spearhead Tupperware's comeback to Vietnam and reintroduce a reliable global brand that is exactly what today's modern homes need. This return is not about nostalgia, it's about delivering safe, innovative, and trendy food storage options to Vietnamese consumers." a BPC representative stated.

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Tupperware, which Earl Tupper founded in the 1940s, is known worldwide for its heavy-duty, light-weight containers that seal tightly, a line of products that has become a household staple across the globe.

The association represents BPC's strategic growth and re-commitment to satisfying Vietnam's increasing needs for high-quality, lifestyle-driven kitchenware.