Exploring Cutting-Edge VR/AR/MR/Metaverse Technologies at Tokyo's XR Fair and Metaverse Expo

By: Asia Business Outllook Team | Thursday, 05 October 2023

The 3rd XR Fair Tokyo [SUMMER] and 1st Metaverse Expo Tokyo [SUMMER] concluded with resounding success on June 30th, 2023, leaving a profound mark on the landscape of virtual reality, augmented reality, mixed reality, and the burgeoning Metaverse. Held at the iconic Tokyo Big Sight, this remarkable event, organised by RX Japan Ltd., once again showcased the cutting-edge innovations that are shaping the future of digital experiences.

The shows have firmly established themselves as premier platforms to introduce and promote services and technologies related to VR/AR/MR/Metaverse within the Japanese and Asian markets. As the world moves towards an increasingly digital and interconnected future, these events have become pivotal in exploring the limitless possibilities of immersive technologies.

The launch of Metaverse Expo Tokyo was a timely and visionary move. As the Metaverse concept continues to gain momentum, it is fundamentally reshaping various industries, from entertainment and gaming to education, healthcare, and beyond. This event sought to shed light on how the Metaverse is changing the way we interact, create, and conduct business. It provided a vital space for pioneers, enthusiasts, and industry leaders to engage in discussions, share insights, and explore the evolving landscape of the Metaverse.

One significant highlight of the event was its co-location with CONTENT TOKYO, Japan's premier trade show for content creation, production, and licensing. This strategic partnership amplified the impact of the event and created synergies between emerging XR and Metaverse technologies and the broader content creation industry.

The 3rd XR Fair Tokyo [SUMMER] and 1st Metaverse Expo Tokyo [SUMMER] welcomed a remarkable total of 47,092 visitors, 943 exhibitors, and 198 press attendees across all concurrent shows. This impressive turnout underlines the resurgence of international participation, with exhibitors and visitors from 41 countries, including Australia, the United States, the United Kingdom, Germany, Poland, Korea, Hong Kong, France, and Singapore.

Exhibitors expressed their satisfaction and commitment to future participation. A representative from Noitom noted, "We had clients not only from Japan but also from Taiwan, Malaysia, Singapore, Norway, Sweden, and more. It was a successful show for us." These sentiments echo the sentiment of many who found the event to be a valuable platform for networking, collaboration, and showcasing their latest innovations.

Conference sessions were also held with renowned experts and thought leaders from various companies taking the stage as speakers. They shared their invaluable knowledge and experiences in the field, inspiring, educating, and fostering meaningful discussions about the present and future of the industry. The conference sessions covered diverse themes, including Evolving Virtual Communication, The Future of Metaverse, Metaverse Utilization in the Industrial Sector, Social Implementation of Metaverse led by Local Authorities, Metaverse × AI, and more.

The XR Fair Tokyo/ Metaverse Expo Tokyo Show Management invite industry professionals, innovators, and enthusiasts to mark their calendars for the upcoming Autumn edition of the event, scheduled for October 25-27, 2023, at Makuhari Messe, Japan. This promises to be another groundbreaking event, further pushing the boundaries of what is possible in the world of XR and the Metaverse.

For more information and to stay updated on the latest developments, please visit the official event website at:

www.xr-fair.jp/autumn/en-gb.html, https://www.metaverse-expo.jp/hub/en-gb.html

Source : Press Release