Global Smartphone Shipments Rise 2.6% in Q3 2025 as Samsung Leads

According to preliminary data from IDC, global smartphone shipments grew 2.6 percent year-on-year to 322.7 million units in Q3 2025, marking a steady recovery for the mobile industry amid ongoing economic and trade challenges.

The rebound was primarily driven by surging demand for premium and AI-enabled smartphones, as consumers increasingly seek devices with enhanced performance, intelligence, and design innovation.

Samsung retained its position as the world’s top smartphone vendor, shipping 61.4 million units — its strongest September-quarter growth on record. The company’s success was fueled by strong uptake of its Galaxy Z Fold 7 and Flip 7 series, reflecting rising interest in foldable devices and next-gen AI-powered experiences.

Key Highlights

Global smartphone shipments rose 2.6 percent YoY to 322.7 million units
Samsung led with 61.4 million units; Apple followed with 58.6 million
Growth driven by AI-enabled devices and strong iPhone 17, Galaxy Z sales

Apple followed closely with 58.6 million units shipped, achieving its highest-ever quarterly performance. IDC attributed this record to strong pre-orders for the iPhone 17 lineup, which has driven significant demand in key global markets.

Also Read: Apple iPhone 17 Launches in Korea to Rival Samsung

Analysts anticipate continued momentum into 2026, supported by aggressive promotions, innovative AI features, and next-generation hardware launches. IDC’s data indicates a sustained shift toward premium and AI-driven devices, signaling renewed consumer confidence and technological advancement in the global smartphone market.