Samsung to Integrate AI in 90% of Operations by 2030

 

Samsung Electronics has unveiled ambitious plans to expand artificial intelligence (AI) across nearly all areas of its business by 2030.

Speaking at a press conference during IFA 2025 in Berlin, Roh Tae-moon, acting head of the Device Experience (DX) division, said the company aims to apply AI in over 90 percent of its workflows. Importantly, he emphasized that AI will serve as a support tool for employees, enhancing productivity and efficiency, rather than replacing the human workforce. The DX division, which oversees Samsung’s vast portfolio including TVs, refrigerators, washers, and other home appliances, will be central to this AI expansion.

Key Highlights

• Samsung to use AI in 90 percent of operations by 2030
• AI to be embedded in 400M Galaxy devices by end of 2025
• Personalized AI features planned for TVs and home appliances

Samsung intends to introduce more personalized AI functions across home electronics, taking user experience beyond current smart features. These advancements are expected to allow devices to learn user habits, preferences, and routines, thereby offering tailored assistance.

Roh also revealed that Samsung plans to embed AI capabilities into more than 400 million Galaxy devices by the end of 2025. This step underlines the company’s vision of creating a seamlessly connected AI-powered ecosystem spanning smartphones, wearables, and home appliances.

Also Read: Samsung Wins $16.5B Tesla AI6 Chip Manufacturing Deal

By integrating AI into both its internal processes and consumer products, Samsung is positioning itself at the forefront of global AI adoption in electronics. The strategy highlights the company’s commitment to innovation, productivity, and user-centric experiences, reinforcing its role as a leader in the technology sector.