KDDI Digital Life Corporation, a wholly owned subsidiary of Japan's leading telecom company KDDI Corporation, and Circles, an international telco technology company, announced the enhancement of their strategic partnership to expand Japan's digital telco success to global markets.
Based on Circles' entire stack, cloud-native SaaS platform, povo has already achieved strong momentum since its launch in 2021, recording Net Promoter Scores (NPS) of more than 50 points ahead of industry benchmarks, top customer satisfaction levels, and reaching 1 million subscribers in its first year, 70 percent of them being new subscribers to the KDDI network.
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The strengthened partnership will target launching AI-native digital telcos with the combination of povo's customer-centric, agile operating model and Circles' global launch experience. Expansion markets are Southeast Asia and the Americas, where retail, digital content, and fintech partnerships will be localized strategies.
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Tatsuya Hamada, CEO of KDDI Digital Life, commented, "This is an exciting next step in our vision to bring povo to a broader global community. As one of Japan's most favorite digital telcos, povo has provided world-class customer experience and demonstrated the potency of our data-driven approach. With a vision to be firmly rooted in AI-native and hyper-personalization, our enhanced collaboration with Circles not only enables us to grow business worldwide, but also enables us to provide even smarter, more personalized, and customer-centric digital experiences."
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Deepak Gulati, Circles President of Corporate and Industry Alliances, added, "We are excited to help KDDI bring povo to the world. Together, we've demonstrated what's possible when digital expertise and the right technology come together. And now, we are looking to take this blueprint for the future of telco to scale."
The enhanced partnership also provides agile business models for operators of all sizes and phases, which helps to achieve the duo's vision of redesigning the future of telecommunication through digital innovation and transformation.
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