MIHAS 2025 to Draw Halal Traders from 80 Nations

The Malaysia International Halal Showcase (MIHAS) returns for its 21st edition at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, from 17 to 20 September 2025. Recognised as a significant platform for the halal sector, MIHAS 2025, themed "Pinnacle of Halal Excellence", will see the participation of 45,000 visitors, 2,400 booths as well as exhibitors and buyers from 80 countries. The four day event will provide global  businesses, policymakers, and industry thought leaders opportunities for deals, dialogues, and collaboration through its multiple components including exhibition, incoming specialised buying mission (INSP), Knowledge Hub seminars and Awards ceremony.

On 19 September, the Prime Minister of Malaysia, YAB Dato’ Seri Anwar Ibrahim, will officiate the opening ceremony. MIHAS 2025 serves as the trade component of the Global Halal Summit (GHaS), underlining Malaysia’s commitment to advancing standards, innovation, and transnational partnerships as the halal sector develops further.

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Exhibition and Visitor Participation

This year's MIHAS invites trade visitors to a well-curated exhibition space highlighting halal food and beverage, pharmaceuticals, medical devices, Islamic finance, fashion and lifestyle products, personal care, cosmetics, and Muslim-friendly tourism. Pavilions from both local and international representatives, government agencies, and leading industry participants demonstrate the broad scope of the global halal market.

Business Matching and Market Access

The International Sourcing Programme (INSP) remains integral to this year’s showcase, supporting targeted business connections and exploration of new markets. Trade visitors and participating companies will be able to access platforms, including MADANI Digital Trade, to facilitate purposeful meetings with buyers and sellers, enabling direct engagements that may lead to mutually beneficial export developments.

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Knowledge Hub and Industry Dialogue

The Knowledge Hub continues to provide delegates with expert briefings, industry-focused panel discussions, and Power Talks. These sessions aim to offer guidance on halal certification and market access, as well as discussions around current themes facing the global sector, such as digitalisation and sustainability. Companies and delegates are encouraged to participate in these events to gain market intelligence and strengthen their professional networks.

Recognising Industry Excellence and Contribution

The MIHAS Awards Ceremony will take place on 20 September to recognise enterprises demonstrating quality, strategic vision, and responsible leadership. The Excellence Awards and Innovation and Sustainability Awards affirm MIHAS’ commitment to encouraging best practices and progress throughout the sector.

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International Perspectives

MIHAS continues to broaden its reach with the expansion of its international editions. Following the success of MIHAS in Dubai in 2024, this year introduces MIHAS@Shanghai, held from 5 to 10 November in conjunction with the China International Import Expo (CIIE). Malaysian enterprises will benefit from a dedicated platform to present their products and services to the Chinese market, one of the world’s largest and fastest-growing halal consumer bases. Through responsible partnerships and bilateral cooperation, exemplified by a Memorandum of Understanding (MoU) between MATRADE and the CIIE Bureau, MIHAS@Shanghai enables participating companies to strengthen their global competitiveness and build lasting business connections with buyers across East Asia and the wider region.