Ninja Van Vietnam Exits Express Delivery Operations

Ninja Van Vietnam has announced it will end all express delivery services, including B2C and B2B, as part of a company-wide restructuring.

The logistics provider will stop accepting new orders from September 8, 2025, and complete all shipments by September 26, 2025. Undelivered parcels will be returned by September 30, 2025, when all contracts related to express delivery will also be terminated. Customer support will remain active until the end of September. The withdrawal reflects financial pressures and shifting strategies in Southeast Asia’s logistics sector. Ninja Van’s valuation has already dropped from US$1.5 billion to US$1 billion, while its Thailand revenue plunged 89 percent in 2023, underscoring the volatility of regional markets.

Key Highlights

• Ninja Van Vietnam to end express delivery by Sept 30, 2025
• Company pivots to B2B restocking and cold chain logistics
• Exit reflects broader Southeast Asia logistics consolidation

The Vietnam exit follows 12 percent layoffs of staff in Singapore in August 2025, highlighting a pivot away from aggressive expansion.

Instead, Ninja Van is refocusing on “tech-enabled B2B restocking and cold chain logistics”, signaling a shift toward specialized, high-value logistics solutions rather than broad consumer delivery models, which have proven unsustainable in fragmented markets.

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Industry experts see Ninja Van’s decision as part of a broader consolidation trend among Southeast Asian logistics firms, many of which are abandoning growth-at-all-costs strategies in favor of profitability and resilience. The company’s complete withdrawal from Vietnam reflects the challenges of scaling in markets that lack sufficient demand or profit margins to sustain traditional express delivery operations.