OYO Expands Luxury SUNDAY Hotels Brand to Malaysia

Hospitality technology company OYO, based out of India, has introduced its luxury hotel brand, SUNDAY Hotels in Malaysia by opening two hotels in Kuala Lumpur and Pantai Cenang, Langkawi.

The ongoing expansion marks the beginning of an enhanced entry into the premium hospitality sector in Southeast Asia, with the proposal to launch ten more SUNDAY Hotels in Malaysia in 2025. The destinations to be expanded are the prime tourist spots such as Johor Bahru, Penang Island, Kuantan, and Kota Kinabalu. SUNDAY brand was established in May 2023 in India as a joint venture between SoftBank and Oravel Stays; it has three properties in India and is projected to have 25 by March 2025.

• OYO launches SUNDAY Hotels in Kuala Lumpur and Langkawi.
• Plans to open 10 more luxury hotels in Malaysia by 2025.
• Global rollout continues in Saudi Arabia, UK, and Dubai.

As a luxury product, SUNDAY Hotels targets the needs of the modern guest, who wants to experience luxury through a carefully selected experience, by fusing modern design and luxury services. OYO strives to ensure that the brand stands out in comparison to the older model of hotel formats by ensuring that customers have an experience of staying in the room and facilitating relaxation and personal service. This Malaysia launch comes after other international rollouts in Saudi Arabia, United Kingdom and Dubai as OYO seeks to build on its global premium collection.

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According to the company, the decision is part of its long-term strategy to develop in high-growth hospitality markets to meet the increasing demand in luxury rooms. OYO, with the network of more than 170,000 hotel and home storefronts in plus 35 countries, is using its own technology platform to improve procedures and customer experiences through the SUNDAY Hotels chain of properties. The launch in Malaysia supports the strategy of the company to empower the local partners to capture a new target of travelers without compromising the global standards of hospitality.