P&G Expands vGROW Program to Boost Startup Innovation in Philippines

Procter & Gamble (P&G) Philippines, in partnership with the Department of Trade and Industry (DTI) and QBO Innovation, has broadened its vGROW Program to support more extensive partnerships among startups in the Philippines. The vGROW Program is P&G's open innovation platform to collaborate with startups to address business problems in supply chain management, retail execution, and digital commerce.

Agraj Sharma, President and General Manager of P&G Philippines stated, “We're convinced that innovation is the lifeblood of our business. With the vGROW Program, in collaboration with the DTI, we are thrilled to enable Filipino startups to translate their innovative concepts into business value-adding solutions.”

Key Highlights-

• P and G expands vGROW Program with DTI and QBO to support more Filipino startups
• Over 60 startups applied to address challenges in supply chain retail and digital systems
• Initiative praised as a model of the Innovative Startup Act promoting entrepreneurship

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The 2025 program, with more than 60 startup applicants between April and June, targets six areas of business challenges, from supply chain to retail and digital systems.  In a recent event, a list of selected startups presented their scalable solutions to top P&G leaders in the Philippines and the Asia Pacific region.

"P & G's vGROW Program is not merely a platform. It enables startups to introduce an alternative thinking process to address genuine business problems," said Rene "Butch" Meily, IdeaSpace Foundation and QBO Innovation President.

Karl Lyndon B. Pacolor of DTI credited P&G's move, saying  it was an embodiment of the Innovative Startup Act in practice. "We congratulate P&G for opening its doors to startup businesses," he added, noting how the program helps deepen value chains and accelerate entrepreneurship in the Philippines.