PR Newswire Partners with SPH Media to Expand Press Reach in Singapore

PR Newswire has announced its strategic partnership with SPH Media, which will significantly boost its distribution of clients' press releases in Singapore. The partnership provides direct access to two of Singapore's strongest media outlets- The Straits Times, the nation's English-language daily of record, and MONEY FM 89.3, Singapore's only business and personal finance radio. The partnership will help PR Newswire's customers reach further into the market and engage better with Singaporean consumers and professionals across a range of industries.

The Straits Times has a vast multi-platform reach, with 62.2 million monthly page views and 8.5 million monthly visitors, providing unmatched visibility for PR Newswire's clients. MONEY FM 89.3 also has a strongly targeted audience with its 24/7 English-language coverage of business and personal finance. This alliance comes after the earlier content licensing agreement between Cision Ltd., which owns PR Newswire, and SPH Media entered in May 2024, allowing clients to monitor SPH Media's online content on the CisionOne platform.

Key Highlights-

• PR Newswire partners with SPH Media to boost press release reach in Singapore
• Access secured to The Straits Times and MONEY FM for wider audience
• Alliance supports stronger engagement with Singaporean professionals and consumers

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“This agreement with SPH Media is the latest sign of PR Newswire's ongoing investment to further build out our industry-leading global network and ensure that our customers can deliver their messages to the most extensive, highest quality audience in the world," said Matt Brown, President, PR Newswire. Lynn Liu, PR Newswire APAC Vice President of Audience Development and Distribution Services, added, "This combination of Cision and SPH Media press release distribution is a rich synergy that unites Cision's technology and international reach with SPH Media's deep understanding of the Asian markets and their powerful media outlet structure."

The two firms believe that this alliance will be of significant value to customers, enabling them to communicate better with primary audiences and through an evidence-led route.