PwC Consulting and Parrot Analytics launch media data alliance in Japan

A new collaboration in the Asian business world is planning to leverage the data to fuel growth and profitability in the media and entertainment industry. Pwc Consulting LLC and Parrot Analytics have made a strategic partnership to create the revolution by providing IP valuation tools, entertainment analytics and streaming economics.

Japan has always been the primary launch platform in the Asian market. This collaboration will empower media clients to evaluate content ROI, identify high-performance IP, and optimize distribution and investment strategies.

PwC Consulting will be assisting by tailoring engagements market entry, portfolio optimization, and transformation programs. These functions will be integrated into Parrot Analytics’ real-time audience engagement data. The platform translates global streaming behaviors into actionable financial metrics, helping companies uncover licensing, merchandising, and growth opportunities across territories.

• PwC Consulting and Parrot Analytics form strategic partnership to drive media growth through data
• Japan chosen as launch market to pioneer content valuation and audience analytics in Asia
• Collaboration enables media companies to measure ROI and uncover global expansion opportunities

Yusuke Harada, Partner, PwC Consulting LLC said, “The collaboration with Parrot Analytics marks the beginning of a new era in decision-making for the global expansion of content. By combining PwC Consulting LLC’s deep market insights with Parrot Analytics’ innovative analytics platform, we aim to identify new trends in content IP demand, mitigate risks, and achieve success in the rapidly evolving entertainment and media ecosystem alongside our clients”

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Alejandro Rojas, VP of Applied Analytics and Global Head of Parrot IQ at Parrot Analytics stated, “By combining PwC Consulting LLC’s strategic advisory strength with our comprehensive content valuation and streaming economics capabilities, we’re equipping our clients with a laser-focused perspective to allocate resources, optimize distribution strategies, and expand into new markets.”

This strategic partnership has facilitated in delivery of benchmark tools and access to PwC’s Global Entertainment & Media Outlook, industry stakeholders are equipped to navigate evolving market dynamics.