Qantas, Emirates, BA Lead Airline Charge at GBTA Convention

A strong group of global airlines is set to dominate the proceedings at the Global Business Travel Association (GBTA) Convention 2025, taking place from July 21 to 23 in Denver, USA. Over 5,200 attendees from 58 nations are anticipated, making this year's convention look to transform the landscape of business travel, with heavyweights such as Qantas, British Airways, Emirates, Qatar Airways, and China Eastern Airlines already on board.

Airlines aren't just showing up, they're indicating a profound strategic intention to reengage with corporate purchasers, roll out new digital technologies, and align with green, tech-driven travel methods. Some of the already confirmed participants include Qantas Airways, Air France, Avianca Airlines, Emirates, Frontier Airlines, Lufthansa Group, and Qatar Airways. Their attendance will highlight loyalty enhancements, premium route growth, and more intelligent booking systems.

Key Highlight:

• Over 5,200 delegates from 58 countries to attend GBTA 2025 in Denver
• Top global airlines like Qantas, Emirates, and Air France to showcase innovations in tech and sustainability
• Event positions airlines to reforge corporate ties, boost loyalty programs, and expand premium routes

Qantas is likely to further connect with U.S based travel managers. One of the Southern Hemisphere's major players, the airline views GBTA as an essential connection to the North American market. British Airways and Air France are also ready to present innovations designed to increase transatlantic business travel.

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Avianca Airlines is a beacon of increasing LATAM opportunities, with Emirates and Qatar Airways leveraging the platform to drive visibility within the long-haul premium market. Frontier Airlines' addition provides cost-effective options for cost-conscious U.S. companies, further enhancing GBTA's carrier diversity in participation.

With its expansive expo floor and peer networking through Braindate, the event is not just a conference, it's an international marketplace for collaborations. As the travel industry reimagines itself, the convention marks an important turning point.