Southeast Asia Fintech Market Set to Surpass $1 Trillion in 2025

According to an analysis of UnaFinancial, the fintech market in Southeast Asia is poised for remarkable growth, projected to exceed $1 trillion in 2025. This expansion is driven by rapid digital adoption among the region’s young and tech-savvy population.

In 2024, the fintech market in Southeast Asia reached $907 billion. Nearly half of it was dominated by Digital Payments & Transfers, which accounted for 46.8 percent of total market volume. Digital Commerce came next with 27.5 percent, followed by Digital Banking (18.5 percent), Digital Investments & Wealth Management (4.3 percent), Digital Lending (2.4 percent), and Digital Assets & Blockchain (0.5 percent).

Also Read: Agile Labs launches Southeast Asia's first AI Risk Matrix

Between 2014 and 2024, Southeast Asia's share of the global fintech market has grown from 1.4 percent to 2.6 percent. Within Asia, the region holds a 5.4 percent share of the market. While Southeast Asia still lags behind East Asia, the upward trend suggests steady growth. Key drivers include mobile-first adoption, government support, and a diverse mix of emerging and mature markets, which creates a dynamic and investor-friendly ecosystem.

According to UnaFinancial’s forecast, the total fintech market in Southeast Asia is set to reach $1.073 trillion in 2025, showing a 18.3 percent increase year-over-year.

The fastest growth will be observed in Digital Lending - by 40.1 percent (+$8.7 billion),  fueled by the increasing availability of credit in rural and underserved areas. Digital Payments & Transfers will continue the momentum with a 20.1 percent growth (+$85.2 billion), followed by Digital Commerce (+18.6 percent or $46.5 billion), Digital Investments & Wealth Management (+14.9 percent or $5.9 billion) and Digital Banking (+12 perecnt or $20.1 billion). Digital Assets & Blockchain are projected to remain flat, with minimal growth (+$0.003 billion).