Tesla to Launch First India Showroom in Mumbai on July 15

Tesla will launch its first showroom in India on July 15 at the Bandra Kurla Complex in Mumbai, marking its official entry into the third-largest car market globally.

The launch follows the importation of almost USD 1 million worth of vehicles and merchandise, comprising six units of the Model Y and Superchargers, primarily from China and the U.S.

In spite of the long-term grouses of Tesla’s CEO Elon Musk against India's high import tariffs—close to 70% on completely built-up cars—Tesla is going ahead with a plan of developing the Indian market through imports instead of local production. "This launch is about creating a presence, testing demand, and demonstrating our vision to Indian consumers," a company spokesperson said.

Key Highlights-

• Tesla to debut in India with Mumbai showroom, opening July 15
• Company imports USD 1M worth of Model Y cars and Superchargers from China and U.S
• Despite high import tariffs, Tesla opts for entry via imports, not local manufacturing

The Modi government has long pursued Tesla, even as it developed a policy to lure EV manufacturers to produce locally. While its CEO canceled a visit scheduled for 2024 during which he was set to make a USD 2–3 billion investment announcement, the company signaled that local production remains off the table.

ALSO READ: Key Benefits of Switching to Electric Cars

Tesla has recruited for major roles such as sales, service, and store management, and is still recruiting supply chain engineers and vehicle operators, hinting at long-term plans. "Tesla's foray is a watershed moment for India's premium EV market," said an industry expert, pointing out that demand for high-end EVs is rising steadily.

As Tesla opens its experience center in Mumbai’s premier business district, the move may pave the way for broader adoption of its vehicles—despite the cost barriers imposed by India’s steep tariffs.