Virtue Asia Helps Sephora Redefine Beauty with New Campaign

Creative agency Virtue Asia has teamed up with Sephora to launch ‘The Perfect Shade For You’, a groundbreaking campaign aimed at celebrating inclusivity in beauty. The campaign, which highlights Sephora’s extensive collection of over 1,500 foundation shades, emphasizes the brand’s commitment to empowering individuals to find their unique beauty and embrace makeup as a tool for self-expression.

"Beauty is diverse by nature, and all should feel seen and celebrated. In the Asia Pacific region, so culturally diverse, it is critical that beauty remains beyond restrictive definitions. Through this campaign, we believe in creating a future where authenticity, representation, and personalisation lead the beauty industry." exclaimed Jenny Cheah, Sephora's Managing Director, Southeast Asia, Oceania, and India.

Key Highlights:

• Sephora’s ‘The Perfect Shade For You’ campaign showcases over 1,500 foundation shades, empowering individuals to embrace their unique beauty and self-expression
• The campaign features a diverse cast from across the region, highlighting various skin tones, body types, ages, and hair textures, celebrating the beauty of real people
• Created in collaboration with Virtue Asia, the campaign aims to challenge beauty stereotypes and initiate conversations about what it truly means to find the ‘perfect shade’ for every individual

The campaign, which was made in collaboration with Virtue Asia, is a behind the scenes glimpse of an inclusive cast of individuals from around the Asia Pacific. The project has a broad spectrum of skin tones, body types, ages, and hair textures, highlighting the beauty of ordinary people, with all their flaws.

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Samir Aftab, Virtue Asia's Creative Director, further added: "This partnership reinforces our mutual conviction in shattering beauty stereotypes. With this campaign, we aim to initiate serious conversations on what it really means to discover 'the perfect shade' — a celebration of every individual's own identity."