5 Asian Unicorns Driving Global Startup Trends

Toss, South Korea

Key Management: Lee Seung-gun, Founder and CEO

Toss has been defined as South Korea’s best unicorn for changing everyday finance via an all-in-one super app. By making banking, payments, insurance, and investments easier to use, Toss has become synonymous with financial assistance for millions of users. Valued at more than $7 billion, Toss is in growth mode beyond Korea and is in the process of targeting markets such as Australia and Southeast Asia. Deeper adoption is also likely with the anticipated stablecoin to be pegged to the won and with Toss going public in the U.S. Market expansion is imminent; planned launch of “all-in-one” finance app is forecast for Australia this year, and Toss will likely pursue expansion to new markets, and will launch a won-based stablecoin pending regulation, said founder and CEO Lee Seung-gun.

"We proved in Korea that a startup can compete head-on with entrenched players," Lee stated in an recent interview.